Speakers Engage 300+ Delegates at CMS Asia 2016 in Mumbai; Awards Handed Out in 5 Categories

by  EVENTFAQS Bureau Marketing | September 28, 2016 | News

Content Marketing Summit Trident

Content Marketing Summit (CMS) Asia concluded its 3rd annual edition on September 23 at Trident BKC, Mumbai with over 300 delegates from Marketing, Publishing & Agency communities. The conference had around 30 speakers with back to back sessions scheduled through the day, including 3 panels where brands, publishers and agency partners discussed the need of content marketing to reach new-age consumers. This was the first time this conference was organized in Mumbai after two successful editions in New Delhi.

Things were set on fire right from the word go. Amarjit Batra, CEO of OLX and the first keynote speaker spoke of how content has become the most important element in marketing today. Sandeep Bhushan of Facebook also emphasized how now is the perfect time to explore content marketing. Flipkart’s Senjam Raj Sekhar mesmerized the audience with Flipkart’s way of storytelling. Using Salman Khan’s dialogues from blockbusters, Ashish Patil of Yashraj Films demonstrated how to be a ‘Sultan’ of content marketing. Rohtash Mal of EM3 Agri Services, the second keynote speaker encouraged marketing professionals to find a strong purpose to their marketing activities.

The conference hall was full right from the Summit Chairperson RP Singh’s Opening Address. With active social media conversations on throughout the day, CMS Asia’s hash tag #CMSAsia2016 was one of the most trending topics of the day.

The CMS Asia Awards in 5 categories were also announced on the same day. Y-Films from YRF walked away with Content Marketing Agency of the Year & Content Marketing Innovator of the Year Awards. Brooke Bond’s Six Pack Band was declared Content Marketing Campaign of the Year, which was also created by Y-Films. Content Marketing Brand of the Year was awarded to Nescafe, while comedian Kapil Sharma was declared Content Marketing Personality of the Year.

“I am personally satisfied with the response to 3rd edition as we continue to raise the bar every year. It’s a great feeling as the producer of this event that we were able to live up to the expectations of attendees. Unlike other events, we focus only on great content with almost zero sponsored sessions so that CMS Asia becomes a platform to learn for every one rather than a platform to sell services. We have also ensured for the ast 3 years that no complimentary passes are issued assuming that there are people who are always willing to pay for good content,” said RP Singh, Conference Producer & Chairperson, while announcing that next edition will be held at Delhi NCR.

The conference had Sirez as Principal Partner, while it was Powered By ET Now. VML tied up with the event as the Associate Partner and there were more than 15 other partners on board.