Fountainhead MKTG Manages The Inaugural Edition of BRICS Film Festival 2016

Marketing | September 27, 2016 | News

Fountainhead Entertainment

The magic of Cinema, Crafts & Cuisines came together to mark the 1st BRICS Film festival 2016, held at the Siri Fort Auditorium Complex, New Delhi. With over 4000 visitors, the 5-day festival kicked off on the 2nd of September 2016 and ended on the 6th of September 2016. Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, executed the project comprising of the opening ceremony, red carpet, film screenings, panel discussions, and closing ceremony.

The 5-day festival commenced with a press conference followed by a radiating opening ceremony. The veteran actor, Rishi Kapoor, the special guest on the occasion, was felicitated for his and the Kapoor family's contribution to the field of global cinema. The opening ceremony also featured some power-packed performances by all the BRICS Nations, an exclusive cultural showcase by the Center for Indian Classical Dances, choreographed by the eminent dancer and a recipient of the Padma Vibhushan—Dr. Sonal Mansingh, and a special screening of the as yet unreleased “Veeram” directed by Jayaraj Rajasekharan Nair and starring Kunal Kapoor and Divina Thackur.

Commenting on the thorough planning and flawless execution of the festival, Deeksha Sharma Arora, VP and Branch Head – North, Fountainhead MKTG, said “A project of this scale requires every little piece to come together and form the perfect picture – and there were quite a few pieces in this one… From the super talented films’ representatives to delegates from BRICS nations, from media and government representation to managing hospitality & logistics and delivering a perfect show! However, it was an absolute pleasure to work with dedicated and passionate teams on both sides of the table, who were fully committed to ensuring the festival comes alive perfectly. We are extremely proud to have executed the 1st ever BRICS Film Festival, and this is a special call out to our partners (technical, fabrication, anchors, artists and everyone who worked back end) & helped us deliver this memorable project.”

The intervening days of the festival featured daily press conferences, panel discussions with experts from the BRICS nations under the BRICS Film Panchayat, and evening cultural programs by a partner nation. Alongside those, were the screenings of 20 competition films and numerous student films and an ongoing crafts and cuisines exhibition representing the BRICS Nations.

Gracing both the opening and the closing ceremonies of the festival were several top officials from the Ministry, Government of India—the Hon’ble Minister of Information & Broadcasting, M. Venkaiah Naidu; Minister of State, Ministry of Information & Broadcasting, Col. Rajyavardhan Rathore, [Retd] AVSM; Secretary, Ministry of Tourism, Vinod Zutshi; Minister of State for External Affairs, [Retd] Gen. V. K. Singh; and Secretary, Economic Relations, Ministry of External Affairs, Amar Sinha, alongside the Additional Secretary, Ministry of Information and Broadcasting, Jayashree Mukherjee, Joint Secretary, Ministry of Information & Broadcasting, Anshu Sinha, and Director, Directorate of Film Festivals, Shri C Senthil Rajan.

The closing ceremony of the festival had the Film Awards, a cultural showcase by the Shaimak Davar Dance Company glorifying the 100 years of Indian Cinema, and cultural showcase by China’s (the host for the 2nd edition of this festival) Chengdu Performing Arts Theatre. The festival ended with the screening of the Chinese movie ‘Skiptrace’ directed by Renny Harlin and featuring Jackie Chan.

Having received an amazing response from film enthusiasts, guest speakers, official and celebrity delegates and the media, the festival will now be treading a new path by travelling to all BRICS Nations with the aim to bring our cultures even closer and connect these nations through the essence of Film.

With over 4000 visitors, the 5-day festival kicked off on the 2nd of September 2016 and ended on the 6th of September 2016.

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