The Entertainment Co. Manages the Launch of Suzuki Access 125 Special Edition

Marketing | September 26, 2016 | News

The Entertainment Co. Suzuki

Suzuki Two-Wheelers aimed at launching the latest addition to their product range the ‘Access 125 Special Edition’ in the most spectacular manner possible. The highlight of the product is a classic color combination complimented by chrome finishing, giving the special edition product a whole new positioning, one that would appeal to the modern age fashionable consumer.

The Entertainment Co. was handed over the mandate to conceptualize and execute the launch event. The agency took inspiration from the highlight of the product itself and added a timeless 'Go Retro' themed fashion show at the launch event to unveil the product. 

The Entertainment Co. conceptualized the entire experience along with choreographer Nisha Harale to bring to life the retro inspired theme along with clothing partner Jack and Jones, which displayed its unique range of timeless fashion at the show.

Speaking about the event, Subramanian Iyer, MD, The Entertainment Co. said, “We are thankful to Suzuki for the opportunity. Our concept and design were approved in the first meeting, the team understood the brief really well and I think it was extremely well executed."

Nikhil Alves, Sr. Manager - Concept and Design, The Entertainment Co. elaborated, “The set design married the look of a motor showroom with that of themed fashion windows and that served as the perfect backdrop to a stellar fashion showcase culminating with the showstopper - Rannvijay Singh. The show perfectly brought to life the products fashionable positioning showcasing its distinct look along with various different clothing styles that perfectly fit their target.”

The agency took inspiration from the highlight of the product itself and added a timeless 'Go Retro' themed fashion show at the launch event to unveil the product.

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