Rashi Entertainment Brings Back Family Fun Car Rally for its 15th Edition; Partners with Hyundai
by EVENTFAQS Bureau Marketing | September 23, 2016 | News
Rajeev Jain Rashi Entertainment
The Family Fun Car Rally which is an intellectual property by Rashi Entertainment is back with its 15th edition in Delhi exclusively for Hyundai Elite I 20 customers.
The rally is scheduled to be flagged off from The Grand Vasant Kunj on September 25, and this year the rally is dedicated to the most proud owners of Hyundai Elite I 20.
Having started in the year 2001, The Family Fun Car Rally is based on the concept of the time, distance and speed, the thought behind the conceptualization of FFCR being to provide a complete entertainment package to the audiences & participating brands alike. The event over the years has become a platform which provides families with a day out in the sun and is a perfect branding and marketing tool for corporate MNC`s.
This rally event this year promises to be a unique blend of ATL and BTL activities and is famous for its several unique features that make it special for the participants. It maintains secrecy about the final winner till the finish line. The theme of this rally is Indian Heritage Drive wherein participants will have to cross various heritage points of Delhi to be eligible to earn the title of final winner.
The whole system of the rally is based on unique clues that are given to all the participants via mobile app and participants earn points by solving clues as they cross the targets.
To make the rally more interesting and grand, all the participants are asked to decorate their cars and dress up in the most interesting way to win exciting prizes.
Speaking about the property Rajeev Jain, Director, Rashi Entertainment states, “This annual rally organized by us has become a hugely popular event for all car lovers. It’s a proud moment that in the 15 years of its inception this rally has only grown bigger and brighter and the beauty of the rally is that sponsors have started approaching us to do the rally for them.”
The rally is scheduled to be flagged off from The Grand Vasant Kunj on September 25; and this year the rally is dedicated to the most proud owners of Hyundai Elite I 20.