Red FM and Phoenix Live Collaborate to Produce the First Ever ‘Riders Music Festival’

Entertainment | September 19, 2016 | News

Red FM Phoenix Live Riders Music Festival Jawaharlal Nehru Stadium

Red FM and Phoenix Live have conceptualized and brought alive an all-in-one bikers’ festival, the ‘Riders Music Festival’. As part of the festival, Red FM has built exciting and innovative formats such as Red Live that brings interesting LIVE content to audiences. The Riders Music Festival will be the network’s biggest IP thus far. The first edition of the festival is set to take place in New Delhi at the Jawaharlal Nehru Stadium Grounds between December 3 and 4.

Building up the momentum towards the festival will be the ‘Breakfast Rides’, which kick-started last evening from Moolchand to Jewar Toll at Taj Expressway, Haryana. The ride saw over 130 bikers participate, with key focus on promoting ‘Safety while Riding’. Adding to the excitement, three popular super-biking clubs from Delhi - Gods, Motorhead Motorcycle Club and Iron Man Motorcycle Club - will be seen participating and encouraging riders across the country to live the biking brotherhood.

Speaking about the concept of Riders Music Festival, Nisha Narayana, COO, Red FM said, “Innovation, consumer relevance and connect, and riveting content – these have been the cornerstones of the brand Red FM. We have always ideated on building and sustaining new and exciting platforms to connect with listeners, while being in the space of our core competence – Music. That is how the Riders Music Festival was conceptualized. It will be a one-stop leisure destination for everyone to relax, revive and re-ignite energies. While we start this year with Delhi NCR, in the next year, we plan to take Rider’s Music Festival to the different parts of the country celebrating individuality and freedom synonymous to every rider in the country.”

Riders Music Festival is a one stop destination for all things biking, all things adventure and all things fun.  It is an event that uniquely combines the essence of biking, music, food and much more to imbibe distinctive experiences, and celebrates the spirt of the ‘Biker-brotherhood’ that resonates within the biking community.

While the core of the festival will be about the ‘masters and their machines’, the event will also be for the non-bikers, primarily the youth since it will combine music from some of the best performers globally, grub station that promises a culinary treat, and exciting adventure sports that is certain to get any adrenaline-junkie going.

Ticket sales will go live shortly on Book My Show.

As a build up to the festival which is set to take place on December 3 and 4 at the Jawaharlal Nehru Stadium Grounds, Delhi, ‘Breakfast Rides’ were kick-started yesterday in Haryana.

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