Toast Events Curates the Launch of Cole Haan in a Starry Affair at Olive Bar & Kitchen, Mumbai

Marketing | September 16, 2016 | News

Cole Haan Olive Bar and Kitchen Sonam Kapoor Toast Events

Iconic American footwear and accessories brand Cole Haan, celebrated the launch of its Mumbai stores by hosting a glamourous party on August 29 at Olive Bar & Kitchen, in Mumbai. The event was a star-studded party curated by Toast Events that changed the convention of how a brand is launched.

Bollywood's top style slayer and a diva in true spirit Sonam Kapoor and British Rock Band - The Vamps flaunted their pair of Cole Haan at the party in style! Gracing the event were some of the youth and fashion icons from the Fashion and Entertainment space. Some of the popular names who joined the celebrations were politician Aditya Thackeray, fashion designer Nishka Lulla, TV hostess Mandira Bedi, designer Pernia Qureshi, actress Mugdha Godse, actress Priyanka Bose, actress and producer Divya Kumar Khosla, fashion designer Gaurav Gupta, model and actress Gauhar Khan, VJ Bani, designer Nikhil Thampi, designers Shivan & Narresh, Yatra co-founder Sabina Chopra, actress Adah Sharma, actress Patralekha, singer Mansi Scott, actress Mandana Karimi, TV presenter Shonali Nagrani, VJ Yudi, designer Narendra Kumar, designer Arjun Khanna, actress and VJ Rhea Chakraborthy, actor Karan Tacker, model and actress Timmy Narang, and designer Troy Costa who were spotted having a great time at the party.

Foraying into the India market, Cole Haan wanted to create an unconventional launch event unlike a mundane press conference. Toast Events partnered with the brand to create an event experience that highlighted the brand’s offering in an innovative and quirky way along with the who’s who of the social scene in the city who were present to experience the new collection and join the festivities.

Inspired by the brand's core messaging, the décor of the event saw an array of shoes showcased in an alluring arrangement. Each installation created focused on one key element of the brand. From shoes being displayed in the media backdrop to showcasing the weightlessness of the shoes as they set air with a cluster of balloons, the event presented the key messaging of the shoes being lightweight and flexible in an interesting format.

Nilesh Gurav, Director, Toast Events said, “Working on this event was a challenge as we had to bring across the core messaging of Cole Haan’s collection across the venue. Each and every element of the event was selected with great precision to ensure it speaks the language of Cole Haan effortlessly."

Talking about the launch, Ishani Sanghavi, Client Servicing Lead - Toast Events added, “We had to craft unique experiences for the guests keeping in mind Cole Haan’s international standards and guidelines. We aimed to create an extravagant evening by inviting the who’s who from the industry. It was a great turn out and guests loved the collection!”

The event on August 29 had actress Sonam Kapoor and British rock band Vamps flaunt their pair of Cole Haan, while guests in attendance included icons from India's Fashion and Entertainment space.

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