LtoR: Ashit Kukian, Times Network; A.D.A Ratnam and Gulbahar Taurani, Philips India Ltd; Prachi Desai & Chef Ranveer Brar aboard TGIF Express.

Zoom & Philips Launch ‘Thank God Its Fryday’ Eight City Tour with Unique Food Treasure Hunt

Marketing | September 13, 2016 | News

Zoom TV Philips

Award-winning TV show ‘Thank God it’s Fryday’ (TGIF) is all set to tour eight cities across India with celebrity chef Ranveer Brar and his celeb buddies. Season 3 of the show was launched at a glittering event for the media in Mumbai on Sept 8, 2016. The show is presented by Zoom, the flagship Bollywood and Lifestyle channel of the Times Network, in association with Philips Airfryer. Bollywood actress Prachi Desai was also present at the event where she interacted with the media along with Chef Brar through a first-of-its-kind food treasure hunt. 

The popular reality TV series combines fun and food as it travels through Mumbai, Chandigarh, Chennai, Gurgaon, Varanasi, Kolkata, Vadodra and Indore to discover treasured recipes.The show had won Gold at the Indian Content Marketing Awards for Best Branded Content on TV for ‘Thank God it’s Fryday Season 2’. Commenting on the show launch, Ashit Kukian - President-Revenue, Times Network, said, “Looking at the success of Season 1 and 2, and with the demand for more from our foodie viewers, we are pleased to announce the new season which is a treasure recipe-hunt. The show offers a lot of tadka and twist in each recipe and it promises to offer the most delicious and treasured fried food of each city which can be made healthy with the use of Philips Airfryer. We promise viewers will have a more engaging, mouth watering and an exciting ride on the TGIF Express 3.0.”

Speaking about Philip’s association with Zoom, A.D.A Ratnam -  President, Personal Health, Philips India said, “It has been an extremely satisfying partnership with Zoom. With every edition of TGIF, we take our pride – Philips Airfryer – one step further and prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health. TGIF Season 3 comes with an exciting new format but with the same unbeatable combination of Philips Airfryer & Chef Ranveer which I am sure, will leave you hungry for more.”

The event gave the attendees a sneak peek into TGIF Season 3. Later, Ranveer Brar and Prachi Desai, created healthy dishes air-fried on Philips Airfryres, followed by the fun-filled treasure hunt that engaged the guests.

Chef Ranveer Brar, who is also the brand ambassador of Philips Kitchen Appliances, will set out on a treasure food-hunt in the TGIF Express with his 8 celeb buddies in 8 cities to discover 8 of their most memorable dishes. Chef will taste the local trademark delicacies of the city and re-creating them on the go with the Philips Airfryer. As a part of the treasure hunt, he will also interact with legendary restaurant owners and city locals for clues; visit his celeb buddies’ favorite restaurants/dhabas; and interact LIVE with fellow foodies through a variety food games. 

Season 3 of Zoom’s TGIF in association with Philips Airfryer was launched at a glittering ceremony, featuring chef Ranveer Brar and actress Prachi Desai interacting with the media in Mumbai.

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