Radius and Hungama on Board as Main Sponsors of Bollywood Music Project + All Partners Confirmed

Marketing | September 13, 2016 | News

Radius Hungama Bollywood Music Project Event Capital TM Talent Management

Radius Developers has come on board as the Presenting Sponsor and Hungama as the Title Sponsor for the first edition of Bollywood Music Project set to take place on September 30 and October 1 at JIO Gardens, BKC, Mumbai. Organised jointly by Event Capital and TM Talent Management, the festival is a collaboration with 30 Bollywood music icons to create an experience that is quintessentially Bollywood.

Speaking about Hungama’s association with the festival, Siddhartha Roy, CEO, Hungama.com said, “We are extremely excited to partner with the largest multi-genre Bollywood music festival and showcase it live across all our destinations - Hungama Music, Hungama Play, our social platforms and more. We have created unique programming properties around the festival offering our consumers an enhanced, immersive experience. This includes a special playlist by the artists for the artists, an exclusive curtain raiser episode with key artists giving a sneak-peak into the event line-up etc. Set to make the live experience interactive and engaging, a Hungama host will take viewers behind the scenes and give them exclusive developments from the festival. We are also offering our consumers a special opportunity to be a part of the live event at Mumbai. The digital experience of the festival promises to be larger than ever seen before.”

Ashish Shah, COO, Radius Developers commented, “At Radius, we believe in curating lifetime experiences for our customers, stakeholders and the community at large, where life in its various aspects and elements can evolve. Music, especially Bollywood, has the power that has brought people together across the world. Our association with Asia's largest Bollywood music festival - Bollywood Music Project is a committed endeavour towards reinforcing our vision to engage with society outside the infrastructure realm. We are pleased to partner with Event Capital and TM Talent Management in the debut year to provide a single platform to established and new home-grown artists to engage with our stakeholders and community at a first of its kind global music festival.”

In addition to Radius and Hungama being confirmed as presenting and title sponsor, respectively, all associate partners and production partners of the festival have also been locked in. Associate partners include Banking Partner Bank of Baroda; Beverage Partner Bisleri Pop; Green Energy Partner Indian Oil; Media Partner 9XM and 9XJalwa; and Radio Partner RED FM.

Production partners are Multiplex Partner INOX; Merchandise Partner The Souled Store; Digital Partner Miss Malini; Entertainment Partner GlamSham.com; Trade Media Partner RadioandMusic.com; Music School Partner The True School of Music; Ambient Media Partner Khushi Advertising; Offline Ticketing Partner live Fiesta; Engagement Partner Exchange4more; Mall Partner Inorbit; Community Partner EVENTFAQS; and Supported by Laqshya Media.

Talking about the new property, Deepak Choudhary, Founder and Director, Event Capital said, “India today celebrates over 20 music festivals in the electronic and Indie music space, and Bollywood music acts are now a regular feature in these festivals. That got us thinking, and we questioned about why does Bollywood not have a festival of its own? When 67% of music streams across streaming platforms is Bollywood, and Ticketmaster data worldwide shows us that Bollywood concerts are top sellers from Wembley to Vancouver, we felt that it was a need gap that has to be filled. When TM Talent Management approached us with the idea, we saw merit through our scale lens and decided this is the next big thing in Music: Bollywood presented in a festival format in an alternative and experimental culture. Moreover, it makes great concept and business sense for us as a part of our core business of live event IPs.”

Tarsame Mittal, Founder, TM Talent Management added, “Music is the DNA of TM Talent Management. We breathe music and believe that Bollywood Music is the most popular genre in India. It has equal following around the globe as well. With BMP, we wish to present a unique live musical experience with Bollywood Music. We are fortunate to have a great support in this maiden venture from artists like Rekha Ji, Hariharan, SajidWajid and Sunny MR who is our core advisory and are working very closely on the project.”

Radius Developers is the Presenting Partner, and Hungama the Title Sponsor, while other partners include Inox, Red FM, Laqshya and more.

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