E3 Integrated Events Manages JK Cement Annual Dealers Conference ‘Dangal’
by Shantanu Jain Marketing | September 8, 2016 | News
E3 Integrated Events JK Cement
E3 Integrated Events managed the Annual Dealer Conference cum Award Ceremony for JK Cement on 2nd and 3rd September, 2016 at Hyatt Regency, Chandigarh. Themed ‘Dangal’, the event witnessed a gathering of 1000 guests from 5 states of North India I.e. Delhi, UP, Uttarakhand, Punjab & Haryana, making it an eclectic mix.
Also Read: E3 Integrated Adds the Greek Touch to Kotak Life Insurance CEO Circle Awards 2016
E3 Integrated Events came up with the innovative theme of “Dangal” to celebrate the fighting spirit and the determination to achieve ones goals. The main objective behind the theme was to motivate JK Cement's channel partners to excel in their performance. Sports and motivational acts were woven seamlessly into the event flow to create a connect with the theme. Business Head (Grey Cement), Rajnish Kapur and President – Marketing, Deepak Mehra inspired the gathering with their keynote addresses.
Emcee Nitin and Sanchali, the hosts for the evening, engaged all the guests with the interactive sessions and fun games during the course of the gala evening. Not only were there awards and recognitions bestowed on the channel partners for their performance in the previous financial year, but lots of surprises were also given by way of a lucky draw.
E3 Events created an outstanding thematic stage that left everyone in awe. The highlight of the evening was celebrity singer, Raja Hassan’s spellbinding performance. There was no dearth of entertainment and the audiences were enthralled by the Malkham Act and performances by Punjabi Bhangra Group and International artists. Another interesting and unique attraction at the event was the selfie zone that was specially created for the dealers to click pictures with Pehalwans.
Nitish Chopra, Head – Branding & Communication, JK Cement Ltd. who was involved in conceptualizing the event appreciated the efforts of E3 Events and remarked that they have once again surpassed their own high standards.
Also Read: E3 Integrated Events Adds the Olympic Spirit to JK White Cement Annual Dealer's Conference
E3 Integrated Events came up with the innovative theme of “Dangal” to celebrate the fighting spirit and the determination to achieve one’s goals.