HyperCITY Celebrates Chaturthi with a Ganesh Installation Made of Good Day Biscuits

Marketing | September 7, 2016 | News

HyperCITY Britannia

Ganesh Chaturthi is one of the most celebrated festivals in India. To adapt to the contemporary celebration, people bring in creative Ganesha idols, such as eco-friendly statues of various shapes and sizes. This Ganesh Chaturthi, the HyperCITY family, is welcoming ‘City Cha Raja’ in an all new avatar made of Britannia Good Day Biscuits.

This is the 7th consecutive year for HyperCITY to host Lord Ganesha in their 16 stores in India across Maharashtra, Gujarat, Madhya Pradesh, Hyderabad and Karnataka. HyperCITY will host Lord Ganesha from September 5 to 15.

As part of the Chaturthi celebrations, HyperCITY has created 5 feet high Good Day Biscuit Ganapati idols in two variants - Butter Cashew & Choco-Chip. The idol will be crafted aesthetically, placing Good Day Biscuits carefully. The ambiance at the stores will come alive with Aartis, Bhajans, Modaks and other festive preparations.

Standing by its promise of ‘Something Fresh Everyday’, HyperCITY will also undertake the following competitions at their stores to enhance the unique festive experience.

1. Decoration competition in societies in the vicinity of the store. The Decoration will be judged based on theme, social message, size of the idol, etc.

2. Modak making competition in neighborhood societies. Modaks have to be made using Britannia Good Day Choco-Chip as one of the ingredients.

HyperCITY will also invite its Discovery Club customers and their family members for their daily-aarti on all 11 days.

The idol will be crafted aesthetically, placing Britannia Good Day Biscuits carefully. The ambiance at the stores will come alive with Aartis, Bhajans, Modaks and other festive preparations.

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