Vibgyor Brand Services Manages NYX Professional Makeup's First Store Launch in India

Marketing | September 6, 2016 | News

Vibgyor Brand Services L'Oreal

L’Oreal Professionnal recently launched its make up artistry brand NYX Professional Makeup in India on August 27 at Shoppers Stop Bandra, Mumbai. Vibgyor Brand Services was roped in to manage the brand’s debut in the country.

The store opened its doors to eager fans who had queued up outside the store since early morning to be among the first 100 to get their hands on NYX merchandise. L’Oreal & Shoppers Stop top management opened the store gates to the enthusiastic crowd by cutting the ribbon of the store. Beauty Bloggers interacted with the crowd and gave quick makeovers and goodies to the people.

As part of the event engagement, makeup artists of NYX also gave free makeovers to attendees, and photos were clicked and instantly delivered at the photo-op booth created at the store.

Commenting on the NYX store launch, Haardik Joshi, Branch Head, Vibgyor Brand Services - Mumbai said, “We were excited to launch NYX' first store in India. We designed each element of the launch, from 3D installations to giving makeovers to the crowd, to creating photo-op zones. We are planning for many more store launches & activations of the brand.” 

As part of the event engagement, makeup artists of NYX gave free makeovers to the attendees, and photos were clicked and instantly delivered at the photo-op booth created at the store.

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