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Wizcraft Commemorates 27-Year Journey with an All New Brand Identity
by EVENTFAQS Bureau Industry Watch | September 5, 2016 | News
Wizcraft
After 27 years of creating world-class experiences with dedication and passion, Wizcraft welcomes a new phase in its illustrious journey by embracing the colour blue, that symbolizes wisdom and positivity, in its brand identity, proving ‘Blue is the New Red’. Launching their new logo, which has the colour blue all over, along with the multi-colored star that represents vibrant energy, which has always been an integral part of its identity, Wizcraft is all set to leap into the promising future.
On this development, Sabbas Joseph, Director, Wizcraft remarked, “Wizcraft as an idea has gone global, with us executing, planning, and delivering projects across the world, and bringing the world to India in many respects. And whilst we’ve seen ourselves as a global brand, the launch of the new logo has to do with positioning Wizcraft as a global event company. You look at blue - you see the ocean, you see the skies, and between these two, you have an ocean of opportunities to deliver. And if you see the burst of colour, that’s really the magic that we’ve been creating over the last 27 years, and the promise of the colour that we’ll create. We started 27 years ago, and we clearly identify ourselves as the first global event management company in India. And that’s how we are positioning ourselves and sharing with the world.”
Speaking on this exciting new change, the Founder Directors of Wizcraft – Andre Timmins, Joseph and Viraf Sarkari jointly commented, “We are at the threshold of the future and the time has come to take the first step towards embracing the limitless possibilities that lie before us. We are very happy to announce the launch of the new logo that proves that ‘Blue is the New Red’. Blue is known as the most universal colour denoting natural elements of earth, from the lightness of the skies to the deep blue sea, and inspires wisdom to add strength and bring unity. Also, the special multi-colored vibrant star that is positioned above the ‘I’ in the logo, embodies our belief that each Wiz is a star in their own right. Our new logo represents the diversity, dynamics, confidence, reliability and trust, and coolness that is synonymous with the brand philosophy of Wizcraft.”
From conceptualizing and executing world class live events in India and around the world, to the creation of the proudly held portfolio of brands, Wizcraft has redefined the entertainment and experiential space and has truly been a trailblazer in every aspect.
The new logo has the blue colour all over symbolizing wisdom and positivity, with a multi-coloured start representing vibrant energy that’s core to the entertainment company’s identity.