Kedar Apte Promoted to VP - Marketing for Castrol India

by  EVENTFAQS Bureau Industry Watch | September 5, 2016 | News

Castrol

It wasn’t long ago when the news of Soma Ghosh, VP Marketing India and South Asia, quitting Castrol was doing the rounds. Now the brand in its latest communication has confirmed that it has promoted Kedar Apte as its new Vice President - Marketing, effective September 1.

Apte joined Castrol India in September 2011 as General Manager for the motorcycle engine oils category. During the last five years, he has managed multiple product categories and his last position prior to his new role, was Head - Brand and Communications. Prior to joining Castrol, Apte spent almost a decade with Hindustan Unilever in sales and marketing roles.

Commenting on the development, Shyam Balasubramanian, Regional Marketing Director, Asia and Pacific Region said, "Kedar has been responsible for successfully leading the launches of several pioneering brands like Castrol VECTON, Castrol CRB Mini-Truck and Castrol GTX ECO. His other significant contribution includes building a strong presence for the brand in the digital space through innovative online campaigns."

In his new role, Apte will lead the marketing function which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes.

"Castrol has been an integral part of the evolution of the lubricant industry in India and I am delighted to be part of the journey going forward. Castrol is acknowledged for its innovative marketing approach and I am eagerly looking forward to contributing towards the organization as it moves towards an exciting future," added Apte.