Lakmé Fashion Week W/F 2016 Roundup: 15 Sponsors, 92 Designers, 2 Agencies + More

by  Isha Gakhar Business Events | August 29, 2016 | Feature

Lakme Fashion Week 70 EMG The St.Regis Mumbai Entertainment Bay Xenium Digital

The 17th edition of Lakmé Fashion Week (LFW) kicked-off on August 24 with a stellar lineup of 92 designers and 15 sponsors. The five-day fashion affair joined hands with 70 EMG for this year’s winter-festive edition, hosted at the St. Regis Mumbai.

The opening show was by Tarun Tahiliani in association with LYF Mobiles, while Sabyasachi was the grand finale designer of the week that concluded on August 28 at Mehboob Studios. The 5-day event had Bollywood celebrities from the likes of Kareena Kapoor, Jacqueline Fernandez, Ranbir Kapoor, Kangana Ranaut, Shraddha Kapoor, Emraan Hashmi, Shilpa Shetty Kundra, Sushant Singh Rajput, Malaika Arora and Dia Mirza, as showstoppers.

The season associated with a host of corporates and brands, including the Etihad Airways that presented Manish Malhotra’s off-site show at ITC Grand Central, Mumbai on Day 1. The show had Entertainment Bay to transform the grandeur of the runway into a Virtual Reality (VR) experience. The agency also produced Manish Malhotra’s show during the last season of LFW.  Whereas, VR video was created by Xenium Digital.

Other sponsors that were brought on-board for LFW W/F’16 included: Lakmé (Title Sponsor), LYF (Associate Sponsor), DHL (Co-Sponsor), The Etihad Airways ( Co-Sponsor), TRESemmé (Co-Sponsor), 6 Degree (Talent Partner- 6Degree show), INIFD (Official Knowledge Partner),Reliance Trends (Official Partner), Monaco Tourism (Official Partner), The St. Regis Mumbai (The St. Regis Mumbai), and Hotstar (Official Live Streaming Partner). Tulsi Silks, Vedica, aLL- The Plus Size Store and Hamleys were amongst the showcase partners.

Lakmé Fashion Week (LFW) is collectively organised by beauty brand Lakmé and IMG Reliance. Every year, the bi-annual event rolls out its spring / summer and winter/ festive editions, drawing participation from an army of fashion pundits and brands.