QED Launches Colgate Maxfresh PowerFreeze Featuring Ranveer Singh

Entertainment | August 29, 2016 | News

QED Communications Ranveer Singh

Colgate Maxfresh PowerFreeze was recently launched by brand ambassador and Bollywood actor Ranveer Singh in Mumbai. The event took place at the Oberoi Mall, Goregaon on Aug 22.

The superstar made a dramatic entry and took the fans by surprise, as he danced with a troupe to the Maxfresh song before unveiling the toothpaste. The actor was at his energetic best, as he mingled with his fans, played fun games and even broke into a small jig for them.

QED Communications was the event partner of the product launch, where the setup looked like ice crystals with subtle branding. In addition to this, there were two clearly defined areas - one for Ranveer’s entry and the other for the product reveal.

The launch kicked-off with a flash mob performance on Ranveer’s movie song mashup post which he broke through the ice-wall and thundered onto the stage to launch the Colgate Maxfresh PowerFreeze.

On the success of the launch, Pratik Bhandari, Head Marketing (West), QED Communications said, “The objective was clearly defined for this launch, viz. to make it exciting enough for it to buzz in the social media club. The challenge for any agency is to launch the product in the presence of a strong media contingent as well as consumers at a live event in a mall with a celebrity, viz. an uncontrolled environment, creating all the energy required to send the viewing public into a frenzy. We created a power-packed event, which was high on energy, ensured that digitally the event was trending at no.1 in India and no.6 worldwide.”

The superstar made a dramatic entry and took fans by surprise, as he danced with a troupe to the Maxfresh song before unveiling the toothpaste.

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