SBI Life Insurance Honours 850 Top-Performing Agents in a Trip to Thailand by engage4more

Marketing | August 22, 2016 | Feature

SBI Life Insurance engage4more Pattaya Siam Niramit Theatre VVS Laxman

engage4more executed a unique extravaganza in Thailand – Jewels Of The Crown, for 850 top-performing certified insurance agents of SBI Life Insurance. This is the first time that high performers from all 14 sales circle regions of SBI Life Insurance’s operations were honoured together in a single ceremony at an off-shore location, making it quite an esteemed one for SBI Life and all involved.

The 850 agents are certified by Million Dollar Round Table (MDRT), an independent association of the world’s leading life-insurance and financial services professionals. To commensurate their achievements, engage4more ensured a gala celebration that lasted over 2 days in Pattaya and culminated in a grand closing ceremony on August 11 at the Siam Niramit Grand Theatre in Bangkok, which has been certified by the Guinness Book of World Records for having the highest proscenium arch. 

engage4more managed the entire event on a turnkey basis, right from identity creation for the contest, creation of all marketing communication collaterals, audio visuals, event logistics management and ensuring that the entire experience was in sync with the theme. One of the highlights was the ceremony beginning with representative agents from the 14 circles performing an energetic march-past holding their respective flags to the beats of their regional music. 

The audience was enthralled by live musical performances and the much acclaimed Siam Niramit theatre act.  Besides this, legendary cricketer VVS Laxman and Arunima Sinha, who holds the distinction of being the first female amputee and also the first Indian amputee to scale the Everest, were engaged as motivational speakers for the event. 

Arijit Basu, Managing Director, SBI Life Insurance said, “It is the best experience that I have ever seen in SBI Life with the unique and grand setting for the event”.

Nishant Parashar, Founder and Director, engage4more added, “We were given the mandate of making a million dollar experience for these esteemed agents certified by the Million Dollar Round Table Association. My team went all out considering the importance of the event and I am so glad to see the quality of project delivery, happy client with happy guests”. 

Also Read: Engage4more Produces Sangam 2016 for SBI Life Insurance

The trip to Pattaya included a gala celebration and a ceremony with entertainment provided by the Siam Niramit theatre act, and motivational talks by VVS Laxman and Arunima Sinha.

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