Niche Marketing: New Approach by Zee Cinema For Brand Awareness

Marketing | August 22, 2016 | News

Zee Cinema

India’s leading Hindi movie channel, Zee Cinema has collaborated with hundreds of local salons and parlours to spread its reach. To begin with, the channel has launched this brand awareness activity in four cities -- Mumbai, Pune, Nashik and Nagpur in Maharashtra.

The activity, which is being spread across 3 months, aims to explore the untapped potential of these salons.

Under this association, Zee Cinema will run contextual branding in 100+ salons through mirrors, chairs, foam-boards on walls, glass-panels, etc. to ensure brand recall amongst viewers by fulfilling their proposition of ‘Movies.Masti.Magic’. With quirky one-liners and actors sporting the latest hairdos, the branding will be a blend of movies and style.

As stated by Zee Cinema, “The objective of this brand awareness campaign is to tap the unused potential of these salons. Bollywood and style always goes hand in hand and hence the campaign is a perfect fit for Zee Cinema, India’s largest Hindi Movie Channel. The reason behind tapping the local salons is because the unorganized segment has the largest pie in the beauty and salon industry, as well as the target audience of the channel also lies in this segment.”

Zee Cinema is spreading brand awareness by partnering hundreds of local salons and parlors in Mumbai, Pune, Nashik and Nagpur.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All