Ranveer Singh Becomes the New Face of Kellogg's Oats; To Feature in Multi-Dimensional Brand Campaign
by EVENTFAQS Bureau Marketing | August 17, 2016 | News
Ranveer Singh Kellogg’s
Kellogg’s, one of the world’s leading cereal brands, is refreshing its communication for their ready-to-cook range of Kellogg’s Oats in India. The brand is all set to launch a campaign with Ranveer Singh as brand ambassador. This new campaign will feature the versatile actor as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.
Commenting on this announcement, Sangeeta Pendurkar, Managing Director, Kellogg's India, said, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavors that are locally relevant with the right combination of taste & nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigor, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to consumers in the most unique and impactful manner.”
Talking about the association with Kellogg’s Oats, Ranveer Singh said, “I am so thrilled to be associated with an iconic brand like Kellogg’s and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was also a lot of fun working on this awesome campaign!”
The new campaign will feature the versatile actor as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.