Uber Celebrates Rakshabandhan with Sibling Singers Sagarika and Shaan

Marketing | August 17, 2016 | News in Brief

Uber India Shaan

Uber Mumbai is all set to engage users in this year’s Raksha Bandhan celebrations with celebrity siblings Shaan and Sagarika. The singing duo will interact LIVE with selected Uber Riders on the app on Aug 17. A few lucky riders also stand a chance to go on a dinner date with the Bollywood Pop singers.

The LIVE interaction will be executed through an additional view called ‘Songstruck’ on the Uber app - which will be available to users on Wednesday (Aug 17) from 11 am to 1 pm. Lucky riders will be connected to Shaan and Sagarika in real time and can dedicate songs to their siblings.

Speaking about their association with this initiative, singers Shaan and Sagarika said, "Raksha Bandhan has always been a special occasion for us since we were kids. This year, we're glad to be celebrating this special day together and moreover celebrating it in a very unique way through this on-demand with Uber, a first for us. We're excited and look forward to making this day an even more special one for the lucky winners."

Uber has teamed up with Happydemic, a digital platform for live entertainment, for this on-demand activity. The audience can also catch all the LIVE action on Shaan's facebook page and follow up on Twitter with #UberSongstruck.

Uber Mumbai riders can interact LIVE with the brother-sister singing duo through an additional view on the app called ‘Songstruck’. Lucky riders can also dine with the celebrities.

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