ThinkXQ Debuts with Disney Merchandise Launch for Setner’s Orka Brand in Bangalore
by Rakhi Jerly Industry Watch | August 17, 2016 | News
ThinkXQ, the latest entrant into the Indian Events & Experiential Marketing Industry, made a successful debut with the Disney Merchandise Launch for Setner’s Orka brand of Bean Bags, at The Lalit Ashok in Bangalore. Lead from the front by Akshay Chawla - former Vice President at Showtime Group - the ThinkXQ team resonates his enthusiastic energy, which translates into their work as well.
Speaking about his new venture, Chawla said, “Every Brand has a story to tell. The stories help make a relationship with the brand, change perception and even give you fond memories. So, every story has to be unique and complete. We are no different. Like every brand, our story is XQ, Xperiential Quotient. We curate an experience, Spice it up with Content and amplify it with technology to enhance your Brand’s XQ.”
Chawla’s rich experience in Experiential Marketing & Business Strategy comes from conceptualising and working on various large scale events, MICE and lifestyle projects. He has worked across the globe and has clients from across industry segments, which further add to his impressive profile and strong support to ThinkXQ.
ThinkXQ’s debut event for furniture manufacturing group Setner was the launch of Disney Merchandise exclusive rights for their Bean Bag brand Orka. The event was well attended by senior officials from both offline and online retail companies like Spar, Amazon, Flipkart etc. The agency’s scope of work ranged from the Concept to Design, Hotel Management, Guest Hospitality, Exhibition Layout, Merchandise Planning, Conference Flow, and Content creation.
The Launch conference was hosted by Chandan Kumar, CEO and Founder of Setner Group, followed by presentation from Disney Officials. The event received an enthusiastic response from all the guests and presenters.
“It was a flawless and well managed event where the entire responsibility of organising and managing the event was with the ThinkXQ team. The team was always present with great ideas and managed critical aspects of the conference like Presentation Content, Merchandise planning and placement, Hotel and Guest coordination, very effectively. I would recommend ThinkXQ to all my clients and partners and look forward to working with them for our international events very soon,” said Chandan Kumar, CEO and Founder, Setner Group.
The agency spearheaded by Akshay Chawla - former Vice President at Showtime group - took its first steps in the industry with the successful product launch event at The Lalit Ashok.