QED Launches Garnier Ultra Blends with a Series of Events in Mumbai

Marketing | August 11, 2016 | News


June 2016 was an eventful period for Garnier, as they launched Garnier Ultra Blends in India, a haircare range inspired by nature. 

The launch happened with a series of events from a Bloggers Meet to a Mall Activation and to internal Sales Conferences. The TG was different across all occasions, but what they all witnessed was the same, a unique combination of natural ingredients blended with love. 

The product was first unveiled at the Annual Sales Meet at Grand Hyatt, Mumbai on May 17, then internally at L’Oréal Mumbai Office on June 10 during the happy hours with all employees; post which, the range was brought to the consumers through a bloggers meet on June 17 at Asilo, The St. Regis, and the mall activation at High Street Phoenix Mall, respectively.

On the day of the bloggers meet, the brand reportedly registered the highest number of tweets and blogs on social media going to no.1 on 3 occasions. In all the events, the entire venue was converted to an Ultra Blends world.

QED Communications being an end-to-end partner for planning and executing, took the route of setting up the whole event with what the product is made up of – rich natural ingredients and hence making the setup come to life.

On managing the project, Pratik Bhandari, Head Marketing, QED Communications, said, “This was a very unique and challenging series of events for us. As this was not a main stream kind of setup and required a lot of creative thought process, planning and sourcing. Right from getting the look and feel right in creating the Garnier Ultra Blends world, to setting up the customised display table for each variant the then getting the detailing done was up to mark. Glad to have executed these with superb feedback and reactions of each and every person visiting and seeing the brand in all its glory.”

The launch happened with a series of events from a Bloggers Meet to a Mall Activation and to an internal Sales Conference.

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