Vibgyor Executes BabyOye World Breastfeeding Week Mall Activation in 10 Cities

Marketing | August 11, 2016 | News

Vibgyor Brand Services

BabyOye, a venture of Mahindra Group that caters to a range of childcare products, celebrated World’s Breastfeeding Week in 10 cities across India. The week is observed every year from August 1 to 7 in more than 120 countries. 

Managed and executed by Vibgor Brand Services, the mall activation was carried out in Thane, Pune, Ahmedabad, Baroda, Bangalore, Mangalore, Ghaziabad, Coimbatore, Faridabad and Noida.

As part of the activation, the brand educated mothers and mothers-to-be on breastfeeding through various activities. A ‘Myth or Fact’ activity was specially designed, where the mothers would pick a cue card and tell if the statement written on the card is a myth or a fact.

Another engrossing activity that BabyOye conducted was a ‘Crossword Puzzle Game’ - where the TG would try to find the words in the crossword puzzle -  the participant who could find at least 4 words was gratified with BabyOye goodies.

The 7-day activity was conducted in Thane, Pune, Ahmedabad, Baroda, Bangalore, Mangalore, Ghaziabad, Coimbatore, Faridabad and Noida.

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