A Chic, Vintage Floral Invite by YS Design Studio

Weddings | August 10, 2016 | News

YS Design Studio

YS Design Studio designed this invite for a Singapore based Marwari client whose 3-day wedding in Kolkata took place earlier this year.

YS Design Studio run by Designer Duo Suraksha Gajwani and Yogesh Gajwani, is one of India’s leading invitation design companies and has won many awards and accolades at prestigious industry events such as WOW Awards Asia and ICWF, among many others.

The client’s preference for chic European design with overstated elegance and of course their obsession with the floral kingdom was the primary brief that the design house followed.

Exuberance in manifestation, filigree patterns and a pastel palette moving along the lines of dusty pinks while maintaining a graphical appearance were other requirements!

The card was designed keeping the graphic quotient high with the use of foliage and butterflies in a line-art vintage look. The genus of flora and foliage from around the world – primrose, petunia, lotus, dogwood, clethra etc., was used either in full or in portions as per the need of the design and space. 

By merging elements, a bouquet of foliage, flora and butterflies was created and aesthetically placed around the invite and other collaterals.

White and silver served as base colours, holding all the elements and graphics together, and was complemented with pastel green and dusty pink in metallic as they have cool properties and are associated with sleekness and modernity, and exude glamour and elegance.

Certain portions of the flora (few flowers and butterflies) were effectively demarcated with solid bright/deep colours to add festivity.

Having the right fonts is critical to successful design, so the typography of simple sans serif was to eliminate any competition in the design, baring a few places where a calligraphy font was employed to give a personal touch.

The square format invite was chosen to make a contemporary and chic statement, but the real purpose was that provided enough space to play around with the foliage, the butterflies and the white space.

The star element of the card was the ‘real-looking’ bouquet of mixed flowers with intricate laser cutting effectively used as a pop-up for a 3-dimensional effect.

Yogesh Gajwani, Director, YS Design Studio explains, “The main challenge in the invite came to keep a consistency in the black and white foliage. Infact, since it was for a wedding, solid black was a no-no, so YS Design Studio created special ink which was Greenish Black.”

A mix of Silk Screen printing and offset printing was used to create this invite. All silver and the metallic Peachy pink on the cover was printed using special metallic ink in Silk Screen. All edges of the inserts were gloss gilded.

The fabrication and the opening of the invite was done in a unique and innovative style.

To match the Greenish black foliage on the pocket squares was something which took 4-5 rounds of proofing and experimentation on various textiles, till YS Design Studio finally managed to get the exact shade that they wanted to achieve.

Flora and foliage from around the world – primrose, petunia, lotus, dogwood, clethra, etc. – was used either in full or in portions as per the need of the design and space.

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