70EMG's 'Cameralens Design Architecture' for OPPO F1s Launch at JW Marriott Sahar

by  Isha Gakhar Entertainment | August 10, 2016 | News

70EMG

OPPO Mobile Phones teamed up with Mumbai-based agency 70 EMG for the India launch of the upgraded ‘Selfie Expert’ OPPO F1s on August 3 at JW Marriott, Sahar Mumbai. The agency managed the entire execution of the project.  

Over 400 guests, which included media professionals and channel partners (of OPPO Mobiles India) were in attendance, for the event. The Chinese smartphone manufacturer ensured that the launch was a grand success, by roping in Bollywood’s fashion icon & OPPO’s Brand Ambassador - Sonam Kapoor, Ace Cricketer & OPPO’s Sports Brand Ambassador - Yuvraj Singh and the celebrity photographer - Dabboo Ratnani.

Sky Li (OPPO Global VP, MD of International Mobile Business & President at OPPO India) also graced the launch with his presence.

The event was specially designed to showcase the front camera focus of OPPO Mobiles through a Cameralens Design Architecture. The launch was also streamed LIVE on YouTube, Hotstar and the official Facebook page of OPPO Mobiles India.

Sonam Kapoor spoke about her experience with the newly launched handset as well her journey with the brand. Further to this, Yuvraj Singh also shared his gratitude for the partnership with OPPO in uplifting the YouWeCan Cancer Foundation. A nationwide selfie campaign was launched with Dabboo Ratnani, starting August, allowing fans to meet with the lens-men, exclusively. He also dished out some pro selfie tips with the guests present.