Kickstart Entertainment Mixes Sports & Entertainment @ABRL Awards 2016

Business Events | August 2, 2016 | News

Kickstart Entertainment Aditya Birla Group

A fabulous weekend of fun and entertainment was hosted by Aditya Birla Retail Limited at Aamby Valley City on 22nd and 23rd July, 2016 for its employees. 

The event was a two-day extravaganza that started with a ‘Happy and Healthy’ theme conference that saw leading sports commentator Harsha Bhogle giving an inspirational talk on ‘Lessons from Sport for Management employees’ followed by a thoroughly engaging ‘Drums Circle’ performance by 800 ABRL employees. 

The first day ended with a Crazy kiya Re themed ‘glow in the dark’ party featuring skits from the employees and later on the DJ and percussionist taking over. 

The second day of the conference started with a full energy sporting event, where the home teams – The Blue Whales, Red Rhinos, Yellow Cobras and Pink Panthers played against each other. The highlight of the entire event was the CEO Vishak Kumar playing Volley ball and encouraging all the other teams to participate in the sporting events. Following this was an intimate 2-hour CEO talk with all the nominees of the awards. 

The second night ended with Gala Awards followed by another party where singer ‘Khushi’ performed for the first time on a corporate platform. 

Kickstart Entertainment designed the themes of the event on both days. The smooth changing production from one event to another left the whole crowd spellbound “Working with a group like Aditya Birla Retail has always been challenging. After the success of the last year offsite, which we executed in Goa, the brief this year was to go a notch higher. And that’s exactly what we did. From Decor, Entertainment to the production of the event, we had scaled it up to an impressive level. ABRL has always been a special client for Kickstart and will always be one” said, Nemish Sanghvi, COO, Kickstart Entertainment.

Speaking about the experience of working with the agency, Gurpreet S Sandhu, Vice-President, Aditya Birla Retail Ltd said, “Working with Kickstart is like working with your own extended organization which makes similar or sometime even more effort than your own teams to make events rise from ordinary to extraordinary! They work with the motto of “Under-promise but Over-deliver” making the event come alive in a very special way and delivering much more in value than one thinks!”

He further added, “It’s also encouraging to see the energy and exuberance, which they bring together as a team, which makes working with them much easier! Wish them all the luck and hope to have many more such events with them!” 

Kickstart Entertainment designed themes for the 2-day event, ensuring smooth transitions in the production from one event to another, leaving the crowd spellbound.

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