Work Ventures on a Roll with 25 Pan-India Events Successfully Executed for Colgate

Marketing | July 28, 2016 | News

Work Ventures Colgate

Work Ventures has once again proved their mettle by successfully executing 25 pan-India events for Colgate-Palmolive. Adding credit to their 3 year strong association with Colgate, the Mumbai-based agency was entrusted with the task to manage 17 Dentist Meets in various Indian cities, as part of Colgate’s new toothpaste launch. Work Ventures also organised eight Stockist Meets for the company’s East and West branches. 

The Dentist Meets were recently held in 17 prominent cities across the country. Well-known dentists in each city shared their knowledge and experience with the attendees at the event, followed by the launch of Colgate’s new toothpaste.

The Stockist Meets for East and West branches of Colgate were held in Shillong, Puri, Kolkata, Pune, Indore, etc. Colgate’s annual Stakeholder Meets are usually held towards the end of the year. However, the stockists were invited to the mid-year meetings to celebrate the tremendous success achieved in the first half of the current financial year. Colgate also shared their plans for the next half. Apart from formal business presentations, the event also saw engaging quizzing sessions as fillers, regional dance performances, and Awards, followed by drinks and dinner.

Commenting on the success of the events Stephy Lobo, Assistant Manager, Work Ventures said, “Work Ventures is proud to be associated with Colgate for 3 years now. They always come with events so humongous, when accomplished, fills us with a sense of great pride and achievement. The objective of these events was to build equity with the stakeholders & the unveiling of two new launches. All this was possible because of our team efforts, which was reflected in the success of all the events held.”

Monica Rankawat, Sr. Manager, Work Ventures, added, “Colgate has been our one of the oldest and challenging client till date. These projects were a great experience as they were a real success in spite of the time constraint and challenges that comes with it, only because of proper planning and execution. The events were planned well and all the deliverables were met. I thought the team was very flexible and therefore they had the bandwidth to adjust to last minute changes and pull off all the events well.”

Work Ventures has managed and executed several prestigious events for Colgate in the past as well.

Read:

Work Ventures Execute Colgate 'You Can Make A Difference' Award Night In Mumbai

Colgate Sri City Factory Launch By Work Ventures

17 Dentist Meets were held in various Indian cities to promote Colgate’s new toothpaste launch, while the rest were Stockist Meets for the company’s East & West branches.

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