Maldives Re-appoints Think Strawberries as India Representative for 2016-17

Industry Watch | July 28, 2016 | News

Maldives Marketing and Public Relations Corporation (MMPRC)  has re-appointed Think Strawberries as its PR Agency in India. According to the announcement, the company's role would be as a liaison body for MMPRC in implementing the destination’s PR strategy in the respective markets for a period of one year from date.

The appointment will allow MMPRC to maintain constant presence in the markets, identify and implement best strategies to improve the performance.

Talking about this development, Shikha Mishra, PR & Media Manager, MMPRC office in India commented, "We are proud to be re-appointed for the third year as the India representative office of MMPRC. We will continue to promote Maldives in the India market with consumer and trade targeted activities to increase the visitor arrivals from India to Maldives."

The visitor to Maldives from India in 2015 stood at 52,368, which was a 14.9% growth from the previous year. Reportedly, India is currently the 5th biggest market for Maldives.

The main objective of hiring the PR agency is to strengthen the destination’s image in the Indian market and increase the number of arrivals to the destination.

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