eBay India Partners Viacom18 Motion Pictures for ‘Budhia Singh - Born to Run’
by EVENTFAQS Bureau Entertainment | July 27, 2016 | News
eBay India has joined forces with Viacom18 Motion Pictures offering, ‘Budhia Singh – Born To Run’. The association celebrates the spirit of passion through the music video, which is also the title track of the movie that calls out audiences to 'Be the Biranchi to a Budhia.'
The music video will be promoted across all online platforms of Viacom18 channels - Colors TV, MTV, Comedy Central, Nickelodeon, amongst others.
As part of this campaign, eBay India has also created a microsite, where consumers can buy shoes at 50% discount. The offer will see eBay India gifting a pair of shoe to an underprivileged kid of Magic Bus for every purchase made on the website.
On the development, Shivani Suri, Director Marketing, eBay India, said, “The association with the movie ‘Budhia Singh – Born To Run’ is an ideal platform to further build on our theme of passion and encourage consumers to pursue their dreams whether big or small. Through this initiative, we also want to give an opportunity to the not so privileged kids to pursue their passion in sports.
Rudrarup Dutta, Senior Vice President – Marketing, Viacom18 Motion Pictures added, “We are delighted to have found a likeminded partner in eBay who believes in the power of cinema as a source of inspiration and an agent of social change apart from entertainment. Budhia Singh - Born to Run is a powerful film and we believe that this true story will inspire many a ‘Biranchi’ and encourage young people across the nation to chase their dreams."
The association celebrates the spirit of passion through the music video, which is also the title track of the movie that calls out audiences to 'Be the Biranchi to a Budhia.'