Panasonic Eluga Note Unveiling At Le Méridien Delhi - By Giraffe Advertising & Marketing
by Isha Gakhar Marketing | July 27, 2016 | News
Panasonic Eluga Note Smartphone was revealed on July 4 at Le Méridien New Delhi in the presence of over 250 media professionals and bloggers. The smartphone launch was managed and executed by Giraffe Advertising & Marketing with the mandate to deliver an experience that can go viral on social networking sites.
The event commenced with a RFID registration format, where guests were given a choice to either enlist by means of their online networking accounts (Facebook/ Twitter) or do a manual registration. They were further given RFID censor Panasonic branded bands. Once they tapped on the RFID censor, their picture automatically reflected on the big LED screen installed at the entrance. A check-in message was also coming on guests’ social media timelines.
Dedicated #hashtag #KeepANote, conceived by the digital agency, 'Bang in the Middle' was built-up around across all the creatives and was further amplified on Panasonic’s social media platforms.
When it comes to setup, the egg-shaped Liviano lights with Panasonic branding were used. A range of Panasonic mobile phones were displayed for the guests to have a hands-on experience. Two product display zones were also created.
Pankaj Rana, Mobility Head at Panasonic Smartphones delivered the keynote speech, which was followed by the unveiling of Eluga Note. The evening concluded with a Q&A session.
On the success of the smartphone launch, Dipti Dawar, Director, Giraffe Advertising & Marketing, said, "Working with a brand that was supremely passionate about their latest products and technology was a great experience - An experience that we are hopeful to carry forward through many more projects together. From over 250 social media and manual registrations to managing specially created demo zones to exclusive one-on-one media interactions, everything was taken care by us. The venue setup had a digitally enhanced environment that gave everybody a feeling of technical advancement and innovation."
In terms of challenges, she revealed, “The setup of the stage, which looked gigantic and felt like a digitally evolved outlook was a huge task. This resulted in higher level of engagement with the guests present at the venue with interactive slingshot selfie and sharing live experience of the event through customise messages.
Digital activities and technology was used to engage the TG attending the Panasonic Eluga Note launch on July 4 at Le Méridien New Delhi.