MoneyGram Brings Devotees Dream to Life With ‘Receive & Win Campaign’ Managed By WOOT Factor
by Shantanu Jain Marketing | July 22, 2016 | News
In the wake of festival Ramadan, MoneyGram a global provider of innovative money transfer services presented an offer christened “Receive & Win Campaign” in the City of Pearls, Hyderabad. An event to launch the campaign was organized at Taj Banjara in the presence of with renowned Bollywood actor Javed and MoneyGram dignitaries.
The MoneyGram Ramadan 2016 campaign concluded on 7th July after spanning through the holy month of Ramadan and gave two lucky customers a return trip to Umrah as It is every devotees’ dream to visit the holy city and offer their prayers.
Apart from an all-expense paid trip to Umrah, the campaign also gave 35 lucky customers a chance to win television sets and smartphones. Additionally, MoneyGram also offered free international calls to all devotees to connect with their loved ones after breaking the holy fast via a specially branded booth which was seen outside over 100 mosques across the country. MoneyGram also provided shoe service in these mosques throughout the holy month. This unique promotional campaign was conducted in the states of Telangana, Bihar, Uttar Pradesh, Gujarat and Kerala and was conceived and conceptualized by WOOT Factor.
Sharing his thoughts on the campaign Kaushik Roy, Senior Regional Director GCC & South Asia, for MoneyGram said “MoneyGram has always championed efforts in the direction of consumer connect through simple engagement campaigns and will continue to do so in the future. Ramadan is a time to connect and share happiness with your loved ones. With this unique initiative, we would be honoured to facilitate the fulfilment of the dreams of our customers by offering them a chance to perform Umrah.”
Talking about the campaign at the launch event Amit Alan, Co-Producer at WOOT Factor Events Pvt Ltd was quoted saying “Ramadan is a time of self-reflection and a time to connect with loved ones. We at WOOT Factor feel proud and honoured to be associated with such heart-warming initiatives and would like to thank MoneyGram for providing us the opportunity of fulfilling the dreams of devotees.
The campaign concluded on 7th July after spanning through the holy month of Ramadan and gave two lucky customers a return trip to Umrah as it is every devotee’s dream to visit the holy city.