Dentsu India Crafts #LoveForBeer Campaign For The Beer Café
by Shantanu Jain Marketing | July 21, 2016 | News
The Beer Café, one of India’s largest alco-beverage chain with 35 outlets across the country has recently introduced a new integrated marketing campaign to celebrate consumer’s #LoveForBeer.
Started with a vision to proliferate a fun and responsible drinking culture, The Beer Café has the largest collection of beers under one roof- over 50 brews from 18 countries and is a key stakeholder in the beer culture of the country, facilitating knowledge and a deeper understanding of the world’s third most consumed beverage. With an increase in travel, there is a growing appreciation of finer nuances, flavours and textures. Craft beers are becoming more popular too. This campaign is about helping enthusiast discover, nurture and share their unconditional #LoveForBeer.
Conceptualised by Dentsu India, the campaign is an expression and philosophy that stands for the love and passion a beer enthusiast feels for his mug, or pint. It’s that refreshing taste of lager, the bold flavor of a good pilsner and the smoothness of a good wheat beer. Aligned with the marketing strategy, the ads depict different themes from travel to relationships all highlighting one’s love for their favourite brew and how The Beer Café is perfectly equipped to catalyse more passion great beer.
Commenting on the campaign, Rahul Singh, Founder and CEO, The Beer Café said, “People are caught up with chaotic lifestyles and often forget to pause, take a break and just relax. Beer can make a bad day better and a good day great. Our new campaign reflects the enormous variety of beers we have, offering guests a truly world- class beering experience right in their neighbourhood. One can drop in every week and savour a different beer on each visit. We are also using technology based features to engage and educate consumers, helping inquisitive beer enthusiasts distinguish their lagers from their ales.”
The campaign rolled out on 29th June with out-of-home advertising in Mumbai and radio across major cities Mumbai, Pune, Delhi NCR and Bengaluru. Followed by print advertisements in a leading national daily. The month long promotions will also go live on the company’s digital platforms- Facebook, Twitter, Instagram and other partner websites as well. It will be sustained through contests and giveaways on social media. There will also be in-store engagement activities to establish a direct connect with patrons and invite them to share their #LoveForBeer.
Conceptualised by Dentsu India, the campaign is an expression and philosophy that stands for the love and passion a beer enthusiast feels for his mug.