Microsoft's Digithon-themed 2-Day Company Meet Engages 800 Employees; Event By CS Direkt

Marketing | July 20, 2016 | News

CS Direkt Microsoft

Microsoft India held their Digithon-themed Company Meet at the Leela Ambience Convention Hotel, Shahdara from July 4 to 5. The 2-day event focused on planning the financial year 2016-17, and was attended by about 800 employees of the company.

The event agency, CS Direkt was appointed to manage the company meet that would engage Microsoft India's internal stakeholders and create an environment that pushes the envelope in digital innovation. 

As per the client's brief, CSD conceived the theme of 'Digithon’, which resonated with the latest Microsoft's thought process and way forward for future endeavours. The agency took up the challenge of creating a visually appealing and content-driven event by involving Microsoft India's employees at every step.

The event commenced with a pre-event plan of digital registrations and pre-planned teasers to activate the employees. They were further given small quirky and innovative reminders at short intervals of 4 days, bringing them the latest updates on ‘How to prepare for a Digithon’.

The event had all delegates arriving from various cities across the country. Their journey to the hotel started with interactive activities on the luxury buses transporting them to the venue. Activities such as games and various fun Q&A sessions were held on the bus, with excitement bursting on-board, the time came for each employee to take a pledge, which was an anthem specially written for the meet, making everyone promise to digital enhance their lives and embrace change.

At the convention hotel, all check-ins had been digitally completed on auto mode, even while traveling to the venue. Delegates were given an energy charged welcome and with a short jog to the lobby to rev up the mood. The venue setup had a digitally enhanced environment that gave everybody a feeling of technical advancement and innovation. The agency further states the setup of the stage looked and felt like a digitally evolved engine, which gave people a vision of a real, live, breathing machine that communicates with the group. This further resulted in higher level of engagement with the guests present at the venue.

Narrating the execution challenges, Puja Myne, AGM Client Services, CS Direkt shared, “The challenge was to ideate a plan, which impacts the Microsoft employees to truly embrace the changing face of digitisation. One of the major challenges was to plan out an exciting theme which would engage everyone present. Bringing the gigantic digital stage to life was a huge task and kudos to our operations team who really worked extremely hard."

The 2-day meet was held at the Leela Ambience Convention Hotel, Shahdara.

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