TOAST Delivers the Press Preview of Cover FX for Sephora at The St. Regis Mumbai
by EVENTFAQS Bureau Marketing | July 18, 2016 | News
Toast Events SEPHORA
Arvind Lifestyle Brands recently announced the exclusive launch of the make-up brand, Cover FX at Sephora. The brand hosted a press preview on July 11 at The St. Regis Mumbai, where TOAST Events was brought on-board to execute the event in-tune with brand guidelines and international standards.
Branding of the entire venue was done in a classy and neat way, keeping it in lines with the global criterion.
Sephora and COVER FX were kept in the limelight right from the entrance of the venue. Products were displayed on tables designed exclusively for the event that were at par with the product display units used by the brand. Brand visuals were used optimally across the venue merged with the product to give the space a very international look and feel.
The main event comprised of the brand presentation followed by a demonstration of the product. The stage was set-up with a LED led design and Sephora branding, using the the black and white stripes were subtle yet prominent on either sides of the screen. Post the brand and product presentation, a branded make-up demonstration was brought on stage where Derek Selby, the global spokesperson for COVER FX demonstrated the use of the products on an Indian model.
Talking about the event, Pummi Khanchandani, Client Servicing Lead, TOAST said, “We’ve been working with Sephora closely for all their store launches across the country. When they came to us with the news of housing Cover FX in Sephora we knew it had to be in sync with their global benchmark and guidelines for both brands – Sephora & Cover FX. This event was part of their SEA (South East Asia) launch and was monitored thoroughly by international. The interaction with Mr. Selby, the global spokesperson for Cover FX was a great session as he demonstrated the use and application of the various products on an Indian skin tone.”
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TOAST Events ensured the beauty event was kept in-tune with international standards and brand guidelines.