CTC Season 5 by engage4more to Reach out to 500 Corporates

Marketing | July 15, 2016 | News


CTC Season 5, an inter-corporate performing arts talent contest IP by engage4more has been announced and is inviting over 20,000 employees from over 500 corporates to participate. The upcoming edition has Datsun on board as the presenting partner, and will be powered by TVS Wego, while the fashion partner is Fashion Unlimited. Phoenix Marketcity is the venue partner for the Mumbai events. The city finales will be taking place at malls in different cities, with a total of 8 atriums being used in Mumbai, Delhi, Bangalore and Pune this season, while the India Grand Finale at Mumbai will be telecast on NDTV Prime with four 1-hour episodes and repeat telecast.

There will be 200 slots for in-premise auditions. CTC Cyber, an integrated online registration forum is inviting online auditions for some cities, where participants can now compete online before the grand finale. CTC 5 will reach audiences totalling over a lakh people across these offices, while its email engine across these companies will share branded coverage for sponsors among 12 lakh employees of the participating organisations.

CTC Season 5 judging panel will include director Subhash Ghai, the sensational singer-composer duo Sachin & Jigar, and dance guru Ashley Lobo.

Commenting on the property, Nishant Parashar, Director, Founder, engage4more said, "CTC is the flagship IP of engage4more. Over the last 4 years CTC has grown by leaps and bounds and this year it is going to be Bigger, Bolder, Better than CTC’15. This year, it’s 2 days of Grand Finale unlike last year and our outreach is almost double compared to last year. A huge concert, magnamous set designs, Bollywood artists and 200+ corporates participating have us geared up for an action packed awesome season yet again.”

engage4more unveiled the CTC Season 5 trophy earlier this year at the Grand Finale of Brain Bout, the agency’s inter-corporate televised quiz  IP.

CTC caters to performing arts categories including music, singing, dancing and acting. The music category also includes ‘CTC rockstar’, a competition of the corporate music bands. The acting category will have a social cause as the underlying theme, which will be announced shortly.

The 5th season of the inter-corporate talent contest will reach out to 500 corporates, and will have 20,000 participants from Mumbai, Pune, Delhi and Bangalore.

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