The Reveal of the Iconic New Porsche 911 Range By CREAM Events

Marketing | July 15, 2016 | News

Cream Events

Following a multi-agency pitch process, CREAM Events bagged the mandate of Porsche 911 reveal in Mumbai. The agency managed and executed the sports car unveiling on June 29 at the Taj Lands End. 

The German luxury sports car maker briefed the agency to curate an experience befitting the legacy of the 911 along with showcasing its powerful engine technology.

As stated by CREAM, two stages were designed across the length of the venue with a ramp connecting them. The car was revealed with the crank of the engine followed by a gracious drive through the audience. A turntable was used to give the audience a 240 degree view of the car.

Bursting with more power, refined design and increased efficiency, the new Porsche 911 range arrived in India showcasing cutting-edge technological advancements in what is the most highly evolved 911 to date.

Advanced over more than 50 years, the brand icon is the heritage model from which every Porsche stems. Having been developed and proven on the most challenging circuits of the world, the 911 is the sports car which has won more races than any other.

Speaking at the launch event of the new 911 range, Pavan Shetty, Director, Porsche India, commented: “With its unique success story, the Porsche 911 is a car that has achieved iconic status over the decades and we are immensely pleased to be sharing its latest evolution with our enthusiasts and customers here in India. This model represents standard-setting sports car performance along with the convenience of everyday usability, all packaged in a legendary design. Thanks to the extensive range available right from the start, there is a 911 for every driver with each type boasting one overriding trait: pure Porsche performance. The innovations, which allow each version to deliver even more power but with increased efficiency, are nothing short of ground breaking and further extend the 911’s position as a segment leader.”

The launch happened on June 29 at the Taj Lands End, Mumbai in the presence of Pavan Shetty, Director Porsche India.

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