DDB Mudra Wins Mandate for SAP India’s Managed Marketing Services
by EVENTFAQS Bureau Industry Watch | July 15, 2016 | News
DDB Mudra Group SAP
Following a multi-agency pitch, the DDB Mudra Group leveraging on its strong local lineage and multi-channel agency strength to win the mandate for SAP India’s Managed Marketing Services. The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing & Audience Engagement, Experiential Marketing, and Event Design along with program management functions of the brand with an integrated approach.
DDB Mudra’s Team SAP includes over 50 experts, spread across 3 locations, who are responsible for focused and relevant content creation for various marketing functions from a B2B perspective. Led by Ashwani Dhingra — Senior Vice President, DDB Mudra North, the team has been setup with a vision to create a set of competency centres across major marketing domains and to cater to the dynamic needs of the brand.
Commenting on the partnership, Rajesh Kumar — Vice President - Audience, Industry & Digital Marketing, SAP - Asia, Pacific & Japan, said : “Delivering experiential marketing in today’s omni-channel environment requires deep expertise as well as scale. DDB Mudra Group’s long standing presence in this market, talent & commitment to this partnership gives us confidence in beginning this journey together”.
Madhukar Kamath — Group CEO & Managing Director, DDB Mudra Group said : “This is one of the most challenging yet exciting assignments I have been associated with in recent times. An engagement of this nature for a B2B brand is a rarity in the agency landscape. The Managed Marketing Service model is also in line with the Global Alignment of SAP with the Omnicom Group.”
“Winning the SAP business has indeed been a triumph for us. Creating a Managed Marketing Services model to provide an end to end B2B solution is quite a unique concept in the agency environment and I am proud that DDB Mudra North has got this wonderful opportunity. We have the infrastructure and the talent to support the challenging requirements & with great business partners at SAP, we are aiming for nothing less than success,” adds Vandana Das — President, DDB Mudra North.
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network operating out of 15 locations. The agency consistently ranks among the top awarded networks in India and continues to be a leading presence by helping build powerful brands through Advertising, Media Planning & Buying, Digital & Data-driven Marketing, Technology, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localization Pre-Media Services, Content Creation, Strategy and Design Consultancy.
Over 50 experts, spread across 3 DDB Mudra locations, led by Sr. VP Ashwani Dhingra will be responsible for focused and relevant B2B content creation for various marketing functions.