Camlin Join Hands With Eco Task Force To Plant 10 lakh Saplings

Marketing | July 14, 2016 | News


More than 10,000 school children, teachers, civilians, civil servants and eco warriors participated in an initiative organized by Kokuyo Camlin alongside 130 BN Eco Task Force and forest department of Uttarakhand to plant 10 lakh saplings in a single day to make the Kumoan Hills green once again.  The 130 BN Eco Task Force have been assigned by the Government of India to fight deforestation in the hills of Uttarakhand.

The plantation activity was taken up by three companies of the 130 BN Eco Task Force in Pithoragarh region and one company from the Almoda Region.

Speaking on the initiative, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “We have been highlighting the need to save trees. We have successfully planted 10 lakh saplings today along with the efficient 130 BN Eco Task Force. We have an excellent association with 130 BN Eco Task Force since we had initiated a similar activity of planting saplings wherein we planted over one lakh saplings in Pithoragarh last year and received tremendous response to it. This is our small attempt to fight deforestation which has been a major cause for landslide, soil erosion and thinning of stream. Kokuyo Camlin emphasis on the use of Mechanical Pencils which does not use wood in its production and also provides a great writing experience. We are also creating awareness about these initiatives through our social media platform and hope that this will inspire children to be conscious and responsible to the environment.”

The school children along with all the other participants were excited about the activity. The planted trees came out of the nurseries of 130 ETF. The forest department of Uttarakhand also supported the Eco Task Force in this important operation. The District Forest Officer Dr. I. P. Singh and his team joined the plantation activity and appreciated the efforts put in by the volunteers. Commanding Officer of 130 Eco Task Force Col. Nandukumar B. who was leading the event thanked all the participants and supporters including the schools, district administration, police and forest department.

More than 10,000 school children, teachers, civilians, civil servants and eco warriors participated in this initiative by Camlin.

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