CS Direkt Weaves 'Unstoppables' Theme at the Aviva Life Insurance Blue Riband Awards in Gurgaon

by  Isha Gakhar Marketing | July 14, 2016 | News

CS Direkt Aviva Life Insurance

The Aviva Life Insurance Blue Riband Awards took place at Anya Hotel Gurgaon on July 5, where CS Direkt was given the planning and execution mandate.

CS Direkt, as an event and experiential agency, focussed on making the ceremony as interactive as possible.

The venue set-up complemented the vibe of the evening, which was composed around the ‘Unstoppables’ theme, denoting that the forum caters to enthusiasts who are brave, strong and always ready to take on challenges. The venue further had standees announcing the winner names along with their pictures and award categories.

The Aviva Life Insurance’s Blue Riband Awards were given out under four categories of Champion of Champions, Grand Champions, Blue Riband Champions and New Champions.

The evening commenced with Bollywood music and dance sequences performed by the management team members. The awards were given by Trevor Bull, MD & CEO, Aviva India and Mahesh Misra, CDO, Aviva India. The victors were also incentivised with a special overseas trip and this year they chose Amsterdam!

CS Direkt took a lead in terms of collaterals, including the personalised travel book with a message from the CDO complimenting winners on their achievements, etc. These travel books had important travel information with detailed descriptions for individuals to allude to, in case of an emergency, it had the trip itinerary that the group would be following during their visit to Amsterdam and also suggested places of interest for the curious traveller who wants to explore more of the wonderful city.

On the success of the gala, Priyanka Seth, Key Accounts, CS Direkt commented, “The brief given to CSD was to make the awards ceremony fun, interesting and interactive. CSD took up the challenge and knit a story board, which excited the client. The aim, here, was to ensure that each winner would carry back memories of a lifetime. The entire event was executed in a flawless and smooth manner. Client was extremely happy because we took an extra step to involve them personally in planning and execution.”