Lokmat Connect Partners Birla Sun Life Mutual Fund to Run Investor Awareness Camps in Maharashtra

Marketing | July 12, 2016 | News

Birla Sun Life Asset Management Company

Lokmat Connect, an entity of India’s largest read regional publication - Lokmat, in association with Birla Sun Life Mutual Fund recently launched financial literacy awareness camps across five locations in Maharashtra as part of the National Investor Education and Awareness Initiative — ​​‘Jaanoge tabhi toh Maanoge’ campaign. 

The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness about different investment opportunities that are available today. The two month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like ​​Prashant Gupta - Regional Head, Rest of Maharashtra & Goa and Gururaj - AVP, Investor Education & Distribution Development.

Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.

Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, ​​K.S Rao, Birla Sun Life Asset Management Company Ltd Head - Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”

Adding to the same, ​​Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”

Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club. 

The unique camps on financial literacy were launched as an extension of the ‘Jaanoge tabhi toh Maanoge’ initiative by Birla Sun Life Asset Management.

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