Vibgyor & Huawei Come Together to Launch Honor 5C in India

Marketing | June 29, 2016 | News

Vibgyor Brand Services

Vibgyor Brand Services bagged the multi-agency pitch to manage and execute Huawei Honor 5C launch in the India market. Held at The Lalit Hotel, Delhi on June 22, the entire activity was weaved into the theme of ‘Genesis of Innovation’, based on the blue colour of the Honor logo. The design of the launch event was conceptualised on DNA - the Helix structure, which states ‘Innovation is in Honor’s DNA’.

Allen Wang, Consumer Business Group and P. Sanjeev, Huawei, India unveiled Honor 5C along with Vignesh Ramakrishnan, Director Mobiles, Flipkart, the exclusive e-commerce partner for Honor 5C. A customized launch AV showcased the theme, product and the Brand Ambassador Saina Naihwal. The event was LIVE streamed across the globe.

In addition to this, an experience zone was created for a demo of Honor 5C smartphone and their new Tab T1 7.0, which was also launched alongside. Furthermore, 3 engagement activities were conducted such as Catch Me If You Can, Pick a Photo Booth and 3D Art. Emcee Yudi played a lovely host of the evening.

Jingyao Gai, Marketing Manager - Honor, Huawei Device Co commented, “India is a significant market for Honor and we would like to reiterate our commitment to the Indian consumers by offering upgraded experience with every launch. Vibgyor has executed the event wonderfully and we appreciate their work and active attitude.”

Speaking about being associated with Huawei India, Priti Kohli, AVP – Vibgyor Brand Services said, “The client wanted us to launch the smartphone in the most innovative way as Honor keeps innovating with each smartphone.  We meticulously planned from planning the theme to how to weave it into the event. It was an honour to be part of Huawei India and we look forward to launch their other products.”

With a theme of ‘Genesis of Innovation’, the phone launch was held on June 22 at The Lalit Hotel, New Delhi.

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