Maruti Suzuki Alto Drives Comic Con India 2016 Lineup

Marketing | June 28, 2016 | News

Comic Con India

Comic Con India 2016 has announced its association with Maruti Suzuki Alto as the presenting sponsor of all the shows. This year’s edition is scheduled to be held in Hyderabad (24-25 Sept), Mumbai (22-23 Oct), Bangalore (12-13 Nov) and Delhi (9-11 Dec). Also Read: Comic Con 2016 Dates Announced for Delhi, Mumbai, Bangalore & Hyderabad

Comic Con India is part of the Reedpop family of events. According to the further details announced, Comic Con India (CCI) shows attracted over 1,50,000 visitors across 5 cities in FY 2015-16. 

Commenting on this partnership, Jatin Varma, Founder, Comic Con India, stated, “As our shows evolve and become THE places for celebrating popular culture, we looked towards finding brands who would partner with us in this endeavour as well as understand the value of our platform. With Maruti Suzuki - Alto we certainly have found the right partner and I am truly excited in having them on-board for our journey this year!”

Vinay Pant, Associate Vice President, Marketing, Maruti Suzuki India added, “Alto is a brand for the younger generation who believe in chasing their dreams and passion. Comic Con is one such platform where such youngsters meet up and share their love for comics. We found a great synergy between Comic Con India and Alto. Alto is associated with Comic Con for over a year now and the response has been very encouraging. We saw very high engagement rating with the target audience and the user generated content was exceptionally high. This year too we aim to reach out more youngsters, engage and establish connect right from the beginning.”

Besides the main events, Maruti Suzuki Alto will be a part of the 3 key special events Comic Con India will host this year entitled - Comic Book Celebration Week, Indian Championship of Cosplay & Comic Con India Awards. These national properties will extend the reach of the main shows, specially focusing on Artists, Writers & Cosplayers.

Over and above the mentioned activities, Comic Con India also plans to do over 30 ‘Fan Meet ups and Celebration Nights throughout the year to engage with the fans on a regular basis. Alto will be a prominent part of all such celebrations throughout the year.

Also Read: Comic-Con Soaring High with Support of Sponsors; Conquering Hurdles of Taxation & Infrastructure

Maruti Suzuki Alto will also be part of the 3 key special events Comic Con India will host this year - Comic Book Celebration Week, Indian Championship of Cosplay & Comic Con India Awards.

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