Ariel India Culminates #DadsShareTheLoad Campaign with Encompass As Event Partner

Entertainment | June 22, 2016 | News

Encompass Ariel India

Over two years of ‘Share the Load’, Ariel India has strived to challenge the long standing social mind-set that laundry and other household chores are only a mother’s job. After a 4-month long campaign with serious discussions on gender inequality, the challenge was to keep inspiring change even as this year of the movement comes to an end.

It was the theme of education that brought together Ariel India & Akshara, an NGO which work towards women empowerment and gender equality, to culminate the #DadsShareTheLoad campaign, and simultaneously launch ‘Be the Change’ course with Mary & Onler Kom and Randeep Hooda. The course strives to de-condition and educate the young minds of our country, in turn bringing about long-lasting social change.

Encompass Geometry Global Network was the agency partner of the event that took place on June 16 at JW Marriott Mumbai Sahar. Encompass has been associated with the brand since years and was also responsible to launch the #DadsShareTheLoad campaign on this International Women’s Day (8 March, 2016).

Also Read: On International Women’s Day, Ariel India & Encompass ask Dads to #ShareTheLoad!

The culmination saw couples joining Ariel India from across the nation, eager to become the first graduating batch of the ‘Share The Load’ course.

Going by theme, Encompass created an atmosphere of celebration and encouragement for the ‘Share The Load’ course with the couples lined up in graduation robes and hats, iconic Roman pillars mimicking the great universities of the world, and the founders of Akshara adorning each proud graduate with their ‘Share The Load’ course certificates. 

Neha Bagchi, Manager- Client Servicing, Encompass Geometry Global Network remarked, “When you’re in the midst of work that makes families across the country change their ways in pursuit of a better world, there’s added responsibility in helping this cause reach out to as many people as possible. Share the Load has become a serious topic of conversation around the world, and we wanted to emphasize how healthy discussion and education leads to change.” 

Ariel, a product from Procter & Gamble Home Products, also launched 'Be The Change' Campaign in association with an NGO Akshara. Mary & Onler Kom and Randeep Hooda were also present.

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