Done Events Delivers 15th Edition of Arab Media Forum with Unique Media Park Layout
by EVENTFAQS Bureau Business Events | June 21, 2016 | News
Done Events was responsible for setting up the entire 6000 sqm layout of the Arab Media Forum which took place on May 10 and 11 in Zabeel Hall 2 & 3 of the Dubai World Trade Centre. The event witnessed the culmination of many months of planning from the team and its counterparts in the Government of Dubai Media Office. The layout, named ‘The Media Walk’, was built in less than 4 days, and was based around the theme of a landscaped city park featuring real trees, grass, a fountain and a 300m walkway complete with a running track, which meandered through the landscape of exhibitions and areas.
On conceptualising and executing the setup, Girish Bhat, Managing Director, Done Events remarked, “At first we thought it was a nightmare to plan, create, conceptualize and execute for each and every sponsor in the conference but once executed we realized how well the guest experience tied in and that is what separated this conference from others. The devil is in the detail, and the detailing on this event from registration to the technology, the animations and space utilization was world class and all delivered in a 4-day setup was an achievement in itself. It was painful to dismantle the event setup again in under just 20 hours but that’s how it is"
A bespoke registration area was created using thousands of cardboard tubes and greenery, a theme that was utilized across the landscape. The setup featured an observation deck where delegates could survey the layout before descending down to the pathway along which there were exhibitions from media outlets such Sky News, ARN, Abu Dhabi TV, Twitter and YouTube.
Sponsor stands included DP World’s unique shipping container setup and also a 10M high half pipe structure with the Etisalat colours in Arabic calligraffiti. The Media Centre was inside a 250-sqm glass greenhouse situated beside a 100-person amphitheatre workshop area constructed again out of recycled cardboard tubes. This was in addition to numerous unique structures including an innovative Cinema Workshop structure and a Zen Lounge with its own Oxygen bar and audio meditation area.
Delegates proceeded to the main stage area by navigating through a city street scene, based on New York’s Time Square, with red brick store front facades and LED screens overhead. These detailed storefronts housed, within scaffold structures, His Highness’s Majlis, Prayer Room and a VIP lounge complete with a first floor balcony, providing another viewing point.
The 33 meter wide curved main stage platform was the location for plenary sessions and also hosted the annual Arab Journalism Awards. The main stage featured customized curved fabric screens with 6 20K front projectors, double print profiles for branding and content including end to end show graphics, and social and live feeds running out of Watchout and Ventuz concurrently.
The event showcased unique technological solutions including NFC wristbands allowing delegates to tap on NFC scan stations and make a donation towards research into life-threatening illnesses such as cancer, obesity and cardiovascular diseases. This was part of the Media Office’s Walk for Good initiative around which the ‘Media Walk’ concept was conceived.
Talking about the successful delivery of the event, “We are thankful to the Government of Dubai’s Media Office for giving us this wonderful opportunity and a platform for us to showcase our prowess. The whole team at Done worked diligently to create one of the best conferences Dubai has seen of late. Very rarely nowadays you come out of an event and feel like WOW that was an achievement and this was definitely right up there.”
The 15th edition of Arab Media Forum took place at the Dubai World Trade Centre on May 10 and 11.