The Volkswagen Ameo Dynamic Drive: Curated by 70EMG from Pune to Wai For Media Profs & Bloggers

Marketing | June 20, 2016 | News

70 EMG

Volkswagen AG has ventured into the sub 4-meter sedan segment with the much-awaited Ameo, which is the company’s first Made-in-India and Made-For-India carline. The Ameo has been especially designed to meet the requirements of young and urban Indian customers.

German auto-maker recently planned an exclusive drive for over 50 media experts and bloggers to review the all-new Ameo in a uniquely curated experience, set in the city of Pune, where the Ameo has been made at the Volkswagen plant in Chakan.

Managed and executed by 70EMG, the Volkswagen Ameo Dynamic Drive culminated in Wai, Maharashtra.

70 EMG, the event and experiential agency based out of Mumbai was in charge of the entire Volkswagen Ameo Dynamic Drive, organised from June 5 to 11. Their job responsibilities included drive curation & management, AV team, car management, hospitality and so on.

The official statement from 70EMG further elaborates, "Over the span of 5 days, each group of media got to meet the designer of the Ameo, along with a briefing on the specs by VW management. In addition, they also got the chance to drive the Ameo to exciting destinations and examine the sedan’s features over some delicacies.”

The media drive was an opportunity for auto enthusiasts to test this quintessential Indian compact sedan in an exciting route, set in from Pune to Wai, from June 5 to 11.

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