KidZania Delhi-NCR Launch with Shah Rukh Khan by Think Events
by EVENTFAQS Bureau Entertainment | June 17, 2016 | News
Think Events KidZania
Think Events designed and executed the opening of KidZania Delhi-NCR on May 26 at Entertainment City, Noida. This is the second centre of KidZania in India, post the Mumbai launch in 2013. Also Read: KidZania Delhi-NCR facility To Open Its Doors Today
The agency presented ‘Journey to KidZania' with a show run by children who were inspired by role-plays at KidZania. Rounding up the launch, Think Events also executed the press conference on May 31 with Shah Rukh Khan who has the rights to set up KidZania across the country. Also Read: Shah Rukh Khan Announces KidZania Delhi-NCR Launch In May 2016
On putting together KidZania Delhi-NCR launch, Girish Chandran, Managing Partner, Think Events commented, "The launch of KidZania in Mumbai was a huge success. For Delhi, we were asked to recreate the same magic, only this time, with the flavour and charm of the city. So we brought in quintessential elements that would appeal to the international audience at the Foundation Day. For the press conference, we kept it simple, the focus being on Shah Rukh Khan.”
As stated by the agency, both events presented the kids’ role-playing activities at KidZania to demonstrate the brand’s experience to inspire, educate and empower children. On the Foundation Day, the KidZania National Flag was hoisted, on a rendition of the KidZania National Anthem, sung by a kids Choir Group, the Mozart Choir of India. The event witnessed a performance by children from the dance group, “Ol That Jazz”, who concluded the show with an 8-minute performance. The grand finale ended on a crescendo, as the talented kids danced to a special ‘Bhangra’ version of the KidZania theme song.
The press conference further had a fashion show by children showcasing various role-playing activities present at KidZania. As they finished walking the ramp, KidZania stakeholder and superstar, Shah Rukh Khan interacted with the kids, who shared their aspirations for the future with him. The King Khan also joined the kids in the fire-fighting activity. To conclude, the RightZkeepers, mascots for the ideals held by the nation of KidZania, made for a perfect picture with Shah Rukh Khan.
On the association with the agency, Viraj Jit Singh, CMO, KidZania India said, "Think Events have been our preferred partners since the launch of KidZania Mumbai in 2013. They understand the brand KidZania and have been able to deliver another great event to launch KidZania Delhi-NCR."
The official launch was on May 26, while the press conference with Shah Rukh Khan was held on May 31 at KidZania, Entertainment City, Noida.