Experiential Marketing Summit of #wowAsia2016 to Explore New Trends & Developments

by  Rakhi Jerly Business Events | June 16, 2016 | Feature

WOW Convention Asia JW Marriott Encompass GPJ CS Direkt

New Delhi Aerocity is gearing up to host the 8th edition of WOW Awards & Convention Asia - The region's largest business and recognition platform for the MICE, Experiential Marketing, and Entertainment industry - from June 23 to 25, 2016. 

Since 2009, EVENTFAQS’ annual flagship property has seen tremendous growth, including the opening of its doors to all of Asia, last year. This year, with EEMA as an associate, the expansion continues to make WOW the most holistic platform for the event industry at large. 

WOW Awards & Convention Asia 2016 comes to you with:

2.5 Days of Convention and Awards

3 Co-located Expos: Event Show Asia, Experiential Planner Expo, and Experiential Venues Expo

5 Groups of Award Categories encompassing MICE, Marketing, IPs, Weddings & Management

Over 100 speakers from around the World

1131 entries from over 207 entrant companies and agencies are vying for a WOW Gold, Silver, or Bronze Award, which will be presented at ceremonies spread over two days at the Pullman Hotel, New Delhi Aerocity. 

The much anticipated Experiential marketing (ExM) Summit is all set to be featured at the WOW Convention Asia 2016 with Panel Discussions, Workshops, and Knowledge Exchange sessions hosted within JW Marriott New Delhi Aerocity on June 24, 2016. 

The ExM Summit will attempt to showcase where the next spurt of growth for the LIVE Marketing & MICE industry lies. Here are the power packed sessions lined up for Day 1 of the WOW Convention 2016:

Key-Note Session : Endless Possibilities; Unlimited Effectiveness: The True Potential of Experiential Marketing 

Speaker - Daniel Comar 

Does your brand have the guts to see past product sales and brand awareness? Create change, influence behaviour, be remembered forever! 

A session designed to open your mind to the endless possibilities of an experiential campaign. Stretching your imagination, widening your horizons of the capabilities of an engagement. You’ll never limit your expectations of an experiential marketing programme, ever again.

Session: Experience As a Tool For Nation Building

Powered By: Geometry Global | Encompass Network

Moderator: Sukrit Singh - CEO, Encompass
Speaker: Joy Bhattacharjya - Project Director, FIFA U 17 World Cup, India 2017

The Nation is now awakening to the power of experience with investment summits, cultural festivals, tourism fairs and trade shows. The past two years have also broken the myth – that treading the Government path is fraught with corruption. There is a transparency and a respect for professionalism and award on merit. The onus and responsibility in now on the experiential industry to partner in Nation building, with the unique opportunity to create their own legacy!

Session: Dubai Business Exchange: Opportunities for Market Expansion / Enhancement

Powered by: Dubai Business Events

​(Clockwise)
Moderator: Brian Tellis - Director, Fountainhead MKTG
Speakers: 
Rajesh Kejriwal - Founder CEO, Kyoorius Group
Steen Jakobsen - Director, Dubai Business Events
Deepak Choudhary - Founder and Director, Event Capital
Mohomed Morani - Director, Cineyug

Riding the wave of the Expo 2020 action! Learn about the unique opportunities that Dubai as a market can offer to IPs and Event owners, while also understanding the realities and opportunities in expanding to this extremely exciting next door market!

Session: Analysis and Finding of the First-Ever ‘Future Trends in Experiential Marketing’ Survey

Powered by: C S Direkt

Curator: Mike Van Der Vijver

Panelists: 
Sanjeev Pasricha - Group CEO, C S Direkt
Lk Gupta - Chief Marketing Officer, Girnar Software (CarDekho)
Sevantika Bhandari - Sr. Vice President & Head Marketing, DHFL
Saurabh Gupta - Marketing Head, Denver
Ankit Dhingra - Senior Brand Manager, Myntra
Karthik Raman - Chief Marketing & Strategy Officer, IDBI Federal Life Insurance Co Ltd
Parmesh Shahani - Head, Godrej India Culture Lab
Neeren Tiwari - Director, Funbars Hospitality
Prashant Sukhwani - Senior Marketing Manager, Bunge India Pvt Ltd.
Amit Tiwari - Director Marketing, Indian Subcontinent – Brand, Communication & Digital, Philips
Mahesh Kanchan - Marketing Head, Carlsberg
Alexander Valladares - Senior Marketing Manager, MTV

The session will feature the outcomes of EVENTFAQS’ and CS Direkt’s ‘Future Trends in ExM’ survey. However, instead of broadcasting the outcomes, they will be communicated in unexpected ways and then elaborated by the audience itself. This specially designed session is a unique example of the innovative formats developed by the meeting designers of MindMeeting from the Netherlands. Together with their Indian partners at SEES, they will integrate state-of-the-art, hands-on technological solutions in the session. Prepare for an engaging experience!

Session: The Experiential Dictate for Auto Brands

Powered by: George P. Johnson 

Moderator: John Tulloch

John brings with him 35 years of experience, with a special expertise working with every kind of automobile brand across the globe.

​(Clockwise)
Panelists:
Rohit Issac - Head -­ Brand Experience, Mahindra Reva Electric Vehicles Pvt Ltd
Rasheed Sait - Managing Director, George P Johnson - India
Rajeev Malik - Senior General Manager ­ Marketing & Brand, Mahindra & Mahindra, Truck and Bus Division
Anish Arora - Senior Manager - Events, Audi India

Panel Discussion on ‘How are auto-brands creating differentiation amongst close competitors, thus winning customer loyalty?’

What are the efforts specifically to engage audiences that belong uniquely to your brand and cannot be replicated by your closest competitor? 

In the international markets (UK and USA, since they are most evolved) auto-brands have adopted certain experiential strategies, where are brands in the Indian market, as far as such evolutions go? 

What are the biggest challenges for an automobile brand to win customer loyalty through engagement? How can these be overcome?

The Welcome Address at the ExM Summit will be delivered by Roshan Abbas on behalf of Event and Entertainment Management Association of India (EEMA). Apart from the Panel Discussions, several Workshops & Knowledge Exchange Sessions will explore topics ranging from Meeting Design to Sports and B2B Marketing.

Here's the full schedule for the WOW ExM Summit: www.wowawards.com/experiential-marketing-summit

Full Scheudle and access here: www.wowawards.com/convention-all-access-pass