RK Yambungchou Joins Newly Launched Vibgyor Exhibits as its Business Head

Industry Watch | June 15, 2016 | News

Vibgyor Brand Services

Delhi-based Vibgyor, an experiential marketing agency specialising in brand activations, events and consumer outreach programs, recently launched Vibgyor Exhibits - a specific division for exhibitions offering clients a bouquet of services in the domestic as well as international space. Focusing its strategy on continuous growth and expansion, the agency has roped in RK Yambungchou to lead the new division as its Business Head.

Yambungchou has more than 20 years of experience in the field of exhibition management & consultancy that encompasses sales, corporate communications, client relationship, and team management. Previously, he held responsible roles in well-known Exhibition firms like Pico International Exhibitions India & Milton Exhibits India —  both multi-nationals pioneering in the field of International Events & Exhibitions —  as Operations & Business Development Head & Director Business Development Head, respectively. He has rendered exhibition services to most of the prominent trade bodies, private agencies & councils, and associations like ITPO, EEPC, AEPC, APEDA, Thailand Embassy, JETRO, GJEPC, Dentsu, Honda, etc. to name a few.

Speaking about his new role at Vibgyor Exhibits, Yambungchou said, “Vibgyor is best known for managing the large scale activations & events in the industry and works with some of the best brands. My focus would be to leverage the goodwill that the company has created over the last 14 years and establish it as a leading name in the domestic as well as international exhibitions industry.” 

The new exhibition division starts with an independent headcount of over 10 people and would be supported by the existing creative and operations verticals of Vibgyor. There are plans to begin a separate production facility to cater to Vibgyor Exhibits specifically in the near future.

Speaking about the announcement of Vibgyor Exhibits, Ankur Kalra, Managing Director, Vibgyor Brand Services said, “While Vibgyor has been doing several exhibition projects for its clients over the past few years, our core focus area has always been activation & events. With the launch of Vibgyor Exhibits as a separate SBU under the able guidance of RK I am confident that this will be a growth driver in the years to come. We have made considerable investments in people, resources and facilities and with a specialised division hope to make a name in this market as well. RK is a seasoned professional with more than 20 years rich experience in the exhibition industry – I look forward to him greatly contributing to the team’s capability to deliver in this space.

The experiential marketing agency has recently created a specific division offering a bouquet of exhibition services for both domestic and international space.

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