Dr. Fixit Helps Mumbai Traffic Police Prepare for the Oncoming Monsoons
by EVENTFAQS Bureau Marketing | June 14, 2016 | News
Pidilite Dr. Fixit
With a population of 2.5 crore, Mumbai is one of India’s most populated metropolises. With a total number of vehicles ranging from 25-30 lakhs in a city like Mumbai the traffic police personnel on the roads face the most difficult task — managing and controlling traffic.
As a small token of appreciation for their persistent services and saluting the true spirit of Mumbai traffic police, Dr.Fixit, one of the leading waterproofing experts from the house of Pidilite Industries, presented 5000 raincoats to the Commissioner of Police, Shri Dattatray Padsalgikar.
Dr. Sanjay Bahadur, Global CEO, Construction Chemicals, Pidilite Industries Ltd., while presenting the raincoats said, “We salute the spirit of the Mumbai Traffic Police for being the guardians of the city. Being the waterproofing expert, we would like to acknowledge their work and show gratitude through a special gift – Raincoat. We offer our appreciation to the police personnel who relentlessly work day in and out to ensure safety. We wish them all the best.”
The purpose behind giving away these raincoats is to shield police personnel from the upcoming monsoons so that they can perform their duties with ease and continue to protect citizens.
The vast majority of commoners can't wait to get back indoors after braving the haze of soot and smoke hanging over Mumbai every day. However, no one bears the brunt of this city's pollution crisis more than the traffic police who spend hours doing their duty right in the middle of all the dust and din on the roads. Moreover, heavy rainfall causes water logging on the roads which in turn leads to traffic congestion.
The raincoats are small gesture of gratitude towards the hard work done by Mumbai Traffic Police from the sub-brand under the Pidilite Industries. Upon being questioned if any agency was roped in to execute the initiative, the brand representatives replied by stating that the initiative was managed internally.
Dr. Fixit, one of the leading waterproofing brands from the house of Pidilite Industries, presented 5000 raincoats to the Commissioner of Police, Shri Dattatray Padsalgikar.