Isuzu Factory Opens in Sri City - Andhra CM Rolls Out 1st Made-In-India Vehicle; Managed by Aura

Marketing | June 5, 2016 | News

Aura Integrated Isuzu

Iconic Japanese vehicle manufacturer Isuzu inaugurated their first manufacturing facility in India at Sri City, Andhra Pradesh. On the occasion, D-Max V Cross – their first Made-in-India product was rolled out with Andhra Chief Minister Chandrababu Naidu in the driver’s seat. Aura Integrated Solutions Pvt Ltd was entrusted with the conceptualisation and protocol management of the event. Keeping the company’s strategy in clear view, the theme for the inauguration was ‘Committed to India’.

Aura’s experienced and detail-oriented on-ground team ensured a seamless flow of activity at the high profile event. Commenting on the flawless execution, Siddharth Ganeriwala, CEO Aura remarked, “We’ve been executing protocol events across the country, hosting not just Indian, but international Heads of State as well, for over one and a half decades now. I think our domain expertise in this category is pretty much established.” 

Masanori Katayama - President, Isuzu Motors Limited, Japan; His Excellency Kenji Hiramatsu  - Ambassador of Japan to India, Kazushi Okawa - Executive Vice President, dignitaries from the Government of Andhra Pradesh, Senior Officials from IMI, and Isuzu business partners were present at the factory inauguration.

Apart from arranging strategic accommodations for the CM’s army of Z+ security men who were at the venue to make it fail-proof, Aura managed to orchestrate the roll in of the vehicle with attention to the minutest detail to successfully catch and hold media attention.

The Japanese vehicle manufacturers inaugurated their first factory in India in the presence of His Excellency Kenji Hiramatsu, Ambassador of Japan to India and other dignitaries.

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