MTV Splitsvilla Season 9 & Arvind's NNNOW.com Launch by Vibgyor
by Isha Gakhar Entertainment | June 8, 2016 | Feature
Vibgyor Brand Services
Vibgyor Brand Services were busy this week managing and executing launches for MTV Splitsvilla and NNNOW.com in Mumbai and Bangalore. Here's the low-down:
1. MTV Splitsvilla Season 9 Unveiling in Mumbai
Bollywood actor Sunny Leone recently unveiled Season 9 of the popular reality television show, ‘MTV Splitsvilla’ along with co-host Rannvijay Singh at the JW Marriott, Juhu Mumbai. The media activity, which was conceptualized & managed by Vibgyor Brand Services on May 31, also had MTV actors / hosts - Saloni Chopra, Barkha Singh, Ayesha Adlakha and Gaelyn Mendonca.
Taking cues from MTV Splitsvilla Season 9 launch promo that features Sunny as an Egyptian princess, the event & experiential agency outlined the stage setup in a Roman/ Greek style.
On managing the client’s brief, Haardik Joshi, Branch Head – Vibgyor Mumbai said, “It has been a great experience for us, since this is the first time, we are working with MTV, right from winning the pitch to designing the ambience, entry of the stats and creating engagements for the audience. We delivered as per the client’s expectations and hope to do lots more work with MTV / Viacom 18 in the near future.”
Chintan Mehta, Marketing Manager, MTV India added, “Since all the 8 seasons of Splitsvilla have been successful, we were eager to launch the new season in front of the media. Vibgyor managed the event flawlessly and appreciate their efforts and hard work. I would look forward to work with them in future.”
2. Arvind Launches NNNOW.com in Bangalore
Vibgyor managed the launch of NNNow.com, which is an Omni-channel platform by Arvind Ltd. As stated by the company’s Director, Jayesh Shah, “NNNow.com is an attempt to move away from the discount driven e-commerce market to a brand led shopping journeys.”
The e-commerce portal was officially introduced to the media at the launch ceremony, hosted on May 31 at the Taj Vivanta, Bangalore with over 150 brand managers of the company.
MTV and Arvind Ltd partnered with Vibgyor Brand Services for their recent launch activities.